All Marketing articles – Page 17
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NewsHellmann’s targets flexitarians with plant-based mayo revamp
It has rebranded its Vegan Mayo as Plant Based Mayo and reformulated it
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Comment & OpinionHow fmcg can take advantage of summer sporting events
The evolving consumer habits around major sporting events offer opportunities and challenges, says Ananda Roy, SVP of global thought leadership and strategic insights at Circana
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NewsOld El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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NewsCathedral City launches TV advertising campaign
The adverts will run throughout May, June and July across national TV slots and social media
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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NewsAldi looking for enthusiasts to try its gin for free
The discounter is launching a ‘supermarket gin club’, with selected members to receive three bottles of its latest summer gin launches over an eight-week period
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportButters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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ProfilesMy food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes
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Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Comment & OpinionBrands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Comment & OpinionJude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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NewsAsda launches Exceptional premium range to ‘elevate’ quality
The Exceptional range will “champion taste whilst providing shoppers with the very best quality” the retailer said
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NewsBudweiser Brewing Group enlists Pixie Lott for UK Brutal Fruit Cider launch
The South African fruit cider is targeted at younger and female shoppers
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NewsAldi hits back at price match schemes in new TV ad campaign
Aldi also plans to showcase ‘swap and save’ suggestions, positioning products from Asda, Tesco and Sainsbury’s alongside its cheaper alternatives
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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NewsTrip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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NewsOcado strikes customer acquisition deal with Getir
Discounts have been sent to former Getir and Gorillas customers urging them to shop with Zoom by Ocado