All Marketing articles – Page 170
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News
Sainsbury's to hand out 1 million free fridge thermometers
Sainsbury’s is set to give away one million fridge thermometers
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Analysis & Features
Is obesity being fuelled by marketing to kids online?
Food brands stand accused of using increasingly subversive tactics on the internet to sell junk food to children
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News
Waitrose organic food sales rise nearly 5% year on year
The retailer is backing the Soil Association’s Organic September by launching an initiative with Ellie Harrison and Alan Titchmarsh
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Comment & Opinion
Heinz gets Adland archetypes to bang on a can
Heinz’s new ad is almost a great idea
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News
Tesco to mark Organic September with organic giveaway
About 7,500 online shoppers to benefit from free ingredients box
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News
Birds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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News
‘Irresponsible’ Captain Morgan TV ad banned by ASA
The commercial was irresponsible, advertising watchdog ruled
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News
Mondelez launches £3.4m campaign for new Oreo flavours
The campaign includes a 20-second TV advert alongside a ‘Flavour Mobile’ touring cities
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News
L’Oréal introduces first man in mass market cosmetics ad
The push for the True Match foundation range stars 23 ‘inspirational ambassadors for diversity’
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News
Vimto launches marketing campaign for No Added Sugar drinks
Campaign will stretch across grocery, convenience and wholesale channels
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News
Paddy McGuinness joins Gary Lineker in new Walkers club ad
Walkers is giving its new sandwich-inspired range of crisps a push via an ad starring Paddy McGuinness and Gary Lineker
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News
Malibu launches on-pack promotion featuring app-less technology
The new push is part of the brand’s #BecauseSummer campaign
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News
Heinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
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News
Candy Kittens sweets get 'emoji-inspired' rebrand
The new packaging will launch this week in Waitrose stores nationwide
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News
Tesco extends same-day click & collect with added charges
New pick-up slots will be £2 from Monday to Thursday and £3 on Fridays
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News
Homepride campaign promotes its use of 100% British wheat
Homepride Flour is kicking off a campaign to promote its commitment to British produce
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News
Alex James made Jacobs ‘chief taste curator’ in lunch push
The musician and cheesemaker will create recipes for the snacks brand
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News
Arla kicks off £100m healthy eating push by championing breakfast
Activity is fronted by chef Gizzi Erskine and part of wider plan to increase sales by a third by 2020
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News
Tesco angers Scottish strawberry shoppers with flag switch
Supermarket ditched Saltire in favour of Union Flag following complaints from English customer
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News
Thatchers Cider builds on Haze music event with online film
The 30-second commercial is showing now across digital channels