All Marketing articles – Page 171
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NewsTesco angers Scottish strawberry shoppers with flag switch
Supermarket ditched Saltire in favour of Union Flag following complaints from English customer
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NewsThatchers Cider builds on Haze music event with online film
The 30-second commercial is showing now across digital channels
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NewsSHS plans to 'reignite' RTD sector with WKD makeover
The overhaul will kick off in October with a “contemporary and colourful” look
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Comment & OpinionAldi impresses with counter-intuitive Team GB campaign
It’s notable to me how little the industry has been doing to capitalise on the Olympics
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NewsClipper makes new tea as part of National Trust supply deal
The brand will be the exclusive supplier to 200 sites across the UK
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NewsMars Chocolate brings back Sweet Sundays promotional push
The promotion offers the chance to collect free cinema tickets for the fifth year running
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NewsHedrin launches Shakespearean No Drama creative campaign
New drive is aimed at the ‘anxious’ mum and the ‘resigned’ mum
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NewsBrecon Carreg backs charity with kids’ label design contest
Children from across Wales were asked to submit ideas for 300ml bottles
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NewsNew Amsterdam vodka signs deal with Crystal Palace
The tie-up will include the premium spirit brand featuring in 20 televised home games
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NewsCarling presents In Off The Bar football show for Sky
The programme is the first major activation for the brand since it became a sponsor of the Premiership
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NewsPaul Clarke gets sales & marketing role at Spectrum Brands
Clarke joined the company in 2014 as sales controller for the appliances division
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NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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NewsDiving dad and Henry Blofeld win points for Shredded Wheat
Alas, the Olympics is almost at an end! But there’s time for one last splash, from Nestlé
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Comment & OpinionWhat do Instagram’s new Business Tools and Stories features mean for brands?
Both launches have created new and easier ways for businesses to interact with customers, so what do they mean for fmcg?
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NewsDanny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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NewsWingman targets women in change of marketing strategy
The moves comes after a brand survery found 90% of female consumers do their partner’s weekly shopping
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NewsTV push for Hula Hoops Golden Hoops in £1.5m spend
The ad will run until 25 September to promote the crisps as a ‘permissible snacking’ option
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NewsGrubby adultery's just the thing to sell Rubicon Spring
It’s refreshing to see such a straightforwardly crass take on the category
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NewsPG Tips kicks off personalised mugs on-pack promotion
The push will run until the end of September, with 500,000 mugs available
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NewsWaitrose shows cash is no longer king
According to the latest reports from Payments UK, use of card outstripped cash for the first time in 2015