All Marketing articles – Page 172
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Analysis and Features
Britain's 100 biggest fmcg advertisers
In 2015, fmcg advertisers splashed out on both traditional and digital. Should they take a more holistic approach?
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News
Lidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014
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Comment and Opinion
Lidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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News
Britvic relaunches Drench juice range with less sugar
The new 500ml drinks will hit shelves in mid-April with new packaging
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News
WH Smith to install digital advertising screens in 100 stores
Retailer unveiled first 55” LCD screen in Harrow over Easter
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Comment and Opinion
Climate Change Agreement continuation is relief for suppliers
“Though overshadowed by other measures announced by the chancellor in last week’s Budget”
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Comment and Opinion
Does your e-commerce strategy have social media buzz?
Snapchat’s announcement it plans to launch an e-commerce platform is indicative of two facts about the industry
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Comment and Opinion
Demise of Choccy Philly shows novel NPD needs big spend to make an impact
For a single brand to try and change consumer perceptions all on its own is a huge task
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News
Lucozade to launch low-calorie Zero drink in May
Backed by a £5m campaign, the brand promises the launch will be its biggest this year
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News
Below the Belt Grooming reveals male hygiene TV ad
Airing from 26 March, the advert focuses on Fresh & Dry Balls after-shower gel
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News
Fish 'n' Chips launches 'Battle of the Sauces' promotion
It’s red versus brown, with the losing flavour dropped from the range
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Analysis and Features
Marketing to mums in 2016
Patronising stereotypes may persist but there is growing momentum to address the subtler realities of being a new parent
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News
Dairy Crest gears up for £4m revamp of Cathedral City
New pack designs will begin rolling out across the Cathedral City range from April
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News
Easter sales predicted to grow 3.7% to £775m this year
Two-fifths of shoppers will visit a discounter for Easter eggs and dinner ingredients
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News
Hellmann's launches new sauces range supported by £10m push
The new range comprises three sub-ranges of four grilling sauces, three hot and spicy variants, and three smooth and cream
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News
Carlsberg extends Liverpool FC link as 25th anniversary nears
The tie-up, signed in 1992, will now run to the end of the 2018/19 season
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Comment and Opinion
Doritos hosts fancy pool party caper for 'bold' lads
A glam pool party: sun, bikini babes, a DJ and a fire-eater
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Comment and Opinion
Why shouting from the shelf won’t necessarily get a brand noticed
Are consumers really just looking for clear and concise information?
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News
Heineken the latest business to join Neighbourly social platform
Brewer will be giving staff the option to participate in community causes
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Comment and Opinion
Tesco’s new own label lines will give the discounters food for thought
Tesco has not just realised the importance of price, but of quality, and perceptions of freshness and provenance too