All Marketing articles – Page 173
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News
Smirnoff updates 'We're Open' campaign with deaf dancer ad
The promo will be backed by OOH activity from 28 March
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News
Waitrose relaunches 'Grow and Sell' gardening kit scheme
Retailer is also launching its first gardening-themed customer magazine
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News
Captain Birdseye to return as brand overhauls core range
The relaunch has been billed by Birds Eye as one of the “most significant” initiatives in its history
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News
McCoy's gets £3m 'When Flavour Calls' TV campaign
The ‘When Flavour Calls’ push is spearheaded by a new TV ad
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Comment and Opinion
David Mitchell helps play up the benefits of juice for Tropicana
As Little Glass is filled with Tropicana’s finest, comedian David Mitchell quizzes it about juice’s benefits
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Comment and Opinion
Price isn’t everything… as our Britain’s Biggest Brands report shows
Targeted, creative and well-invested marketing has never been more valuable
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News
Bacofoil launches first TV ad in 30 years with non-stick push
The ad made its debut yesterday and is running across 60 channels
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News
Jameson links with James Earley for St Patrick's Day bottle
The limited edition label focuses on the river bridges of Dublin
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News
Morrisons 'Makes It' for Easter in food-making TV ad
Ad marks the start of Morrisons first campaign with Publicis London
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News
Crabbie's to team up with Scottish Rugby in sponsorship deal
The agreement will see the brand with pouring rights at BT Murrayfield
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News
Haribo puts focus on favourites in Starmix prize promotion
Fans can vote each day for hearts, rings, cola bottles, bears or eggs
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News
Easter chocolate events unveiled by retailers
Asda this week kicked off a major Easter push with a new 60-second ad featuring a 30ft chocolate hen
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Comment and Opinion
Brands should tap commercial power of making people happy
If brands made people feel happy about their potential purchase, it could stimulate that ‘must have it now’ feeling
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News
Tropicana reveals Little Glass fruit juice marketing campaign
The brand hopes to educate consumers about the nutritional benefits of fruit juice
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Comment and Opinion
Kraft did something smart with reformulation - did you notice?
There’s nothing quite like a recipe change to upset some people
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News
Vitalite plays up dairy-free cred with new recipe & relaunch
The £4.5m sunflower spread brand has undergone a full redesign
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News
Munch Bunch launches TV campaign for new Squashums variant
Campaign for Huge Tubes will run for next three months, says Lactalis Nestlé
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News
GSK gives Corsodyl a record £7.2m spend
The Dreams campaign kicks off this Monday (14 March) with a new TV and cinema ad
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News
Sure antiperspirant back in action with Williams F1 team
Unilever is supporting it with a £2.5m push that kicks off in May
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