All Marketing articles – Page 174
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News
Oppo Ice Cream told to amend ‘superfood’ references online
”We’d like to extend a thank you to the complainant”, says the brand
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News
New Sharwood’s, Loyd Grossman and Homepride sauces to roll out
NPD aims to ‘reflect the latest emerging UK eating trends’ and attract younger shoppers
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News
Kellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Comment & Opinion
‘Fake’ farms crusade is the wrong fight at the wrong time
Why does the National Farmers Union think it’s a smart idea to pick a fight with British farming’s biggest customer right now?
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News
Warburtons marks 140 years with emoji social media push
Social media campaign #140Years celebrates the brand’s history in 140 emojis
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News
Doritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
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News
Lucozade Energy backs slimline can with ‘Crack Open’ push
The new format comes amid growing consumer demand for ‘drink now’ cans
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News
Vimto opens pop-up ‘factories’ in Selfridges stores
The six-month trial aims to showcase the brand’s licensed portfolio of soft drinks and confectionery
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News
Tyrrells rolls out first nationwide poster campaign
Posters and digital sites at roadsides and in cities use slogan ‘Life’s a Shindig’
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News
Carabao energy drink brand sponsors Chelsea FC training wear
The three-season tie up includes first, women’s and under-21s teams
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News
Co-op takes convenience range to cities and festivals
Teams will distribute food from range using Airstream trailers and Piaggio scooters
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Comment & Opinion
Barry Scott is gone as Cillit Bang's dancer delights
Cillit Bang has turned to a more flexible ambassador: Daniel ‘Cloud’ Campos
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News
Heineken splashes out on cider as Blind Pig enters off-trade
The spirits-flavoured Blind Pig trio was launched as a pilot into the on-trade a year ago
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News
The Biltong Farm wins England rugby deal
The one-year trial will see the Lincolnshire company making England Rugby Biltong during the 2016/17 season
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News
Wrigley’s Extra set to launch Time to Shine TV drive
The ad ‘roadblock’ on all commercial channels is a first for the Mars sugar-free gum brand
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News
I Am Super Grains: Fresh Marketing adds microwaveable mixes
The NPD is aimed at younger, health-conscious consumers in search of fast meal solutions
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News
Reckitt Benckiser launches £2.2m push for Cillit Bang
The ad shows dancer Daniel ‘Cloud’ Campos ‘discovering the power’ of Cillit Bang
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News
Aldi deepens partnership with Olympic Team GB
Discounter to launch new Rio TV ad and commits to sponsoring Team GB at Tokyo in 2020
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News
Seabrook launches sampling for Food Heroes Lattice sharing range
More than 6,000 peel & share packs will be included in Degustobox
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News
Sarson’s to drive malt vinegar with new campaign
Collaboration with food blogger Food Urchin will focus on cooking