All Marketing articles – Page 174
-
News
Maria Sharapova sponsor Evian 'monitoring' investigation
The statement follows Nike, TAG Heuer and Porsche suspending relationships with the tennis star
-
News
Lotus Biscoff signs Chelsea FC's Eden Hazard for viral media
A digital film will showcase the Belgian midfielder’s footballing skills
-
News
Volvic signs seven-figure sponsorship deal with Channel 4
Programming strand urges viewers to ‘awaken your volcano’
-
News
Booths stages festival of Easter artisan chocolatiers
Chocolate festival will kick off from mid-March
-
News
Innovative Bites to distribute Ghostbusters Hostess Twinkies
Key Lime Slime will be available ahead of the movie’s July release
-
News
Lidl sticks with 'Lidl Surprises' for Easter ads
Campaign will incorporate TV, press, OOH, POS, digital, radio and social media
-
News
Asahi Super Dry creates promotional slow motion video booth
The booth will tour the UK to allow drinkers to share personalised movies
-
News
Suppliers urged to get into shoppers' heads at FDF event
Sugar issue should be addressed ‘through a shopper lens’
-
News
Spam on the road in England as anniversary tour starts
The Spam Can Tour starts in Liverpool on 5 March
-
News
Asda gauges footfall impact of web adverts
Showing shoppers a web ad on three digital devices results in 60% more store visits than showing the ad on just one screen
-
News
Bodyform launches online petition for period-themed 'femojis'
The six icons depict pads, periods, cramps, PMS, spots and bloating
-
Comment and Opinion
Wine market can gain strength from low abvs and counterintuitive thinking
Every corner of the wine industry should be celebrating the success of the fruit and light wine segment
-
News
Nestlé hatches €60m plan to turn Baci Perugina into ‘S. Pellegrino of chocolate’
The confectioner is setting up a new business unit to turn Baci into a major global chocolate brand
-
News
Jim Beam revamps whiskey bottles worldwide
The changes – set to appear in more than 100 markets – will roll out in the UK from this month
-
News
Lyons Instant Coffee targets £1m for Help for Heroes charity
Lyons is preparing to launch a new Hero Blend – made with beans from Central and South America
-
News
ASA upholds Sainsbury's complaint over Tesco Brand Guarantee ad
Tesco told minimum purchase requirement information was not clear enough
-
News
Carlsberg calls Taxi for Euro 2016 Export pack design
The silver and white packaging features feature a football boot
-
News
Mighty Marmite offers free egg cups in breakfast promotion
The superhero-themed egg cups aim to push the spread as a breakfast option
-
News
UK dairy set to be boosted by generic marketing
The AHDB board will discuss funding options for a promotional push alongside industry representatives on 16 March
-
News
Joey Essex fronts 'Deliciously Thick' Cup a Soup adverts
The campaign has been designed to resonate with ‘younger shoppers’