All Marketing articles – Page 175
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NewsBloo set to air new TV advert for FoamAroma
The 20-second ad will make its debut today (11 July) and run until October
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NewsWalkers Spell & Go competition investigated over ‘missing’ letters
Consumers claim C, D and K are missing but Walkers has defended the competition and says all letters are present
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NewsBahlsen £1m Pick Up! biscuits giveaway kicks off at Tesco
The brand aims to attract 250,000 new households by December
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Comment & OpinionCan fruit imagery be authentic as well as appealing?
Marketers are acutely aware consumers have become more and more attuned to fakery
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Comment & OpinionAldi's flairing farmer pulls off some 'Amazing' moves
Aldi is making the most of this summer of sport with its ‘Amazing’ ads
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NewsResponsible work on antibiotics should be recognised
Over the past five years the UK has reduced antibiotic use in the poultry meat sector by 44%
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NewsHeinz Duo Pots sign up Scooby-Doo and DC Super Friends
Kraft Heinz is set to introduce more well-known children’s characters to its Heinz Duo Pots pasta range
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NewsIce Age movie licensing tie-up for Lidl
Promo will roll out to 10,000 branches across 29 countries
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NewsJames Martin 'working three days a week' with struggling Asda
Martin said he had been impressed with the calibre and experience of Asda’s buying teams
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NewsWrigley to give away in-car holders for Extra and Airwaves gum
The dashboard-mountable device will come free with every purchase
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Comment & OpinionDon’t stop at cereal! Ironic hipsterdom is totes amazeballs for all foods!
It’s easy to mock, but Kellogg’s may well have the last laugh
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NewsWarburtons marketing director Mark Simester appointed Soreen MD
Simester will take up the new role on 8 August after spending four years as marketing director at Warburtons
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NewsRachel's Organic launches first TV ad in four years
Primetime campaign focuses on heritage as a natural and organic yoghurt brand
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NewsLife Health Foods rebrands Nutribix cereal as Nutri-Brex
Change coincides with the launch of a new gluten-free Weetabix-style biscuit…
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NewsCoca-Cola GB launches £10m push for Coca-Cola Zero Sugar
Coca-Cola Zero Sugar is rolling out now as part of the company’s £30m reformulation and NPD programme
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NewsLidl to launch 'authenticity, provenance, quality' ads
Retailer films real-life sceptics being converted at supplier farms
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NewsHaribo commuters back for Train instalment of Kids’ Voices ad
The characters continue to share their ‘childlike enthusiasm’ for Starmix
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Comment & OpinionIceland scores a winner with inspired Euro 2016 campaign
Amid the drama of the past week, there was a football match on. And Iceland Foods played a blinder
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NewsBeefeater gives its London Dry Gin a 'capital' makeover
The new packaging, rolling out now, features a hand-drawn map of London that captures the ‘rich tapestry’ of the city
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NewsReady Brek brings in a bear for brand revamp
The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”