All Marketing articles – Page 178
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Comment and Opinion
Why Heineken wants to make moderation 'cool'
Committed to a dry January? What if we could make moderation cool all year long?
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Comment and Opinion
‘The British food industry is coming’ – but detail is thin on the ground
We don’t yet know how much its budget will be, where it will be based, who will staff it, and how staff will be deployed
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News
Tiger beer roars for Chinese New Year
Heineken is seeing in the Chinese New Year with a limited-edition, Asian-inspired bottle design for Tiger
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News
I Am Souper gets 'edgy' first ATL marketing campaign
Brand claims to provide twice as much protein as its rivals
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Comment and Opinion
Creme cracker as Cadbury launches Egg pop-up in Soho
Stunned by the fallout from its switch to non-Dairy Milk chocolate, Cadbury is shelling out for a Creme Egg pop-up
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Comment and Opinion
Marmite: you either love it or hate it. Or are OK with it
Some 15% of respondents say Marmite is ‘ok/edible not g8’
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News
Londis launches Price Drop value campaign across brands
New Londis marketing campaign aims to drive footfall at the start of the year
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News
Coke takes ‘one brand’ marketing global with new campaign
New campaign will for the first time see Coke, Diet Coke and Coke Zero appear together in 10 TV ads across the world
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News
Tesco offers free fruit nationwide as it fights 'Blue Monday'
Retailer set to offer shoppers a fresh pick-me-up on most depressing day of the year
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News
Red Bull urges people to get active in winter months
One can will provide enough energy to “get moving”, claims new campaign
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News
Hartley's launches TV push for new Fruit in Jelly flavours
Drive debuts as part of a £2m support program for the brand in 2016…
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News
Idris Elba joins Purdey's 'Thrive On' marketing campaign
The actor will appear in a series of short films for the brand, which will be supported by an outdoor campaign and digital
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News
Sarson's Fish and Chip characters return on limited bottle
Label turns from red to blue for the first time in a decade…
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News
Booths roadshows celebrate healthier eating
Booths is running roadshows to champion “healthy, wholesome” eating
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News
Young's brings back Malcolm for date night Gastro fish push
The ad encourages consumers to create the ‘Purrfect’ date night
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News
Andy Atkinson made Morrisons marketing and customer director
Atkinson has also been carrying out the role of marketing director on an interim basis for the past nine months
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News
Low sugar highlighted in Halo Foods' Good Grain revamp
The new-look packs of the cereal feature traffic-light colours on the front
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News
'Body Coach' Joe Wicks to advertise New York Bakery Co bagels
A TV ad, ‘A Taste of New York’, will debut on 18 January and run until mid-February
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Comment and Opinion
Will lengthier tweets work for brands?
The internet reacted quickly following reports Twitter is planning to change its character limit to 10,000
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News
Tequila Rose rolls out bottle with temperature-controlled logo
Liqueur’s black bottle indicates when it’s cold enough to drink