All Marketing articles – Page 178
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NewsMelitta becomes Manchester United’s first coffee partner
The German brand hopes to become a household name in the UK as a result of the deal
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NewsBill Oddie in 'debauched' dig at cheap sausages
“Smutty” new ad campaign aims to persuade consumers to shun sausages from ’low-welfare’ and non-assured farms
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NewsThorntons Easter eggs get a new look and on-pack competition
The makeover and chance to win hundreds of personalised gifts for loved ones is part of a wider £7.9m push by Ferrero
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NewsAmazon cuts turkey prices at Whole Foods for US Prime members
Organic and no-antibiotic turkeys will be available at a 20% discount on standard prices
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NewsUnilever charity packs support Trussell Trust food banks
5p from every purchase of selected Hellmann’s, Knorr and Colman’s products will go towards a £200,000 donation
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NewsGreggs unveils its first-ever Advent calendar
Available from next Monday (20 November), each door reveals a tear-off token redeemable at Greggs
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NewsAqua Carpatica backs first UK mults listing with £3.5m push
The launch in to Tesco later this month will be supported by ’socially responsible marketing’
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Analysis & FeaturesThe Christmas #instorespot competition
Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?
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NewsWarburtons ditches Newburn in rebrand for gluten-free range
Distinctive orange and black packs featuring the new logo will roll out from 15 January
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Analysis & FeaturesChristmas adverts 2017: walking in a winter Adland
It’s that time of year when all we are talking about on the sofa are the retailers’ Christmas ads
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NewsHolland & Barrett under fire over mag advert rule
Holland & Barrett has been accused of imposing an “outrageous” condition that its suppliers advertise in its in-store mag
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NewsJohn Lewis reveals Christmas advert starring Moz the Monster
Oscar-winning Michel Gondry, whose past work includes Eternal Sunshine of the Spotless Mind, directed the two-minute ad
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Analysis & FeaturesChristmas adverts at a glance: watch the supermarkets’ festive ads for 2017
Catch up on the latest festive campaigns with our roundup of Christmas ads
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NewsBettys visits Enchanted Forest for first-ever TV advert
The commercial will make its debut tonight (10 October) during Emmerdale
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NewsSpoof public service dairy ads aim to woo millennials
The £1.2m 12-month push is run by the industry-wide Dairy Market Development Forum and funded by Dairy UK and the AHDB
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NewsWalkers UK flavours survive Choose Me or Lose Me threat
Shoppers cast 778,636 votes over the 10 weeks of the campaign
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Comment & Opinion
Gü reverses time with hallucinatory backwards trip
What sets Gü’s ad apart is that it unfolds backwards
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NewsThird of consumers 'concerned about health in out-of-home'
New IGD research provides insight into how out-of-home compares with retail in terms of health considerations
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NewsFerrero Rocher throws an indulgent party with new ad
Ferrero Rocher’s new ad is set at a swanky party, positively teasing viewers with the imminent presence of an ambassador
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NewsAsda Christmas campaign invites shoppers into the Imaginarium
CGI ad gives readers an imaginary glimpse into supermarket’s festive preparations..