All Marketing articles – Page 178
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NewsStella Artois Cidre overhauled to reflect premium positioning
Revamp follows “sophisticated” new look for stablemate Stella Artois
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NewsThe Glenlivet rolls out 'mysterious' Cipher single malt
Presented in an opaque black bottle, the limited edition comes with a £100 price tag
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NewsTesco gets behind The Neales' bid for Father's Day number one
The band’s youngest member Phil Neale is a Tesco brand manager
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Comment & OpinionDo sex-specific products have potential?
There’s been a rise in product launches targeted specifically at women or men both in the UK and in the US
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NewsBritvic unveils Extend Your Weekend drive for Lipton Ice Tea
The drinks brand will hold eight Monday morning events across London between 20 June and 8 August
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NewsWolf Blass becomes Manchester City wine partner
The tie-up – reaching 240 million MCFC fans – will include store promotions, merchandising, giveaways, and social media
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Comment & OpinionDeliveroo serves up lessons in marketing and quality of product
Today’s brand-awareness mega-success caps off an impressive week for Deliveroo
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Comment & OpinionKelly's ice cream's Cornish cred
You’re either straining to make out words, completely bemused, or grinning at the novelty and audacity
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NewsNomad rapped for Birds Eye ad that ‘overstated’ portions
Consumers were likely to assume a single pack was suitable for two people, ASA ruled
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NewsRobinsons marks Wimbledon with new flavour and limited editions
Social media promotion #tasteofwimbledon will offer the chance to win ‘VIP experiences’
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NewsEast of England Co-op to run second Sourced Locally Fortnight
70% of the society’s shoppers thought it was important they ate locally sourced food
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NewsBodyform unveils Red.Fit menstruation/exercise education push
Research on the “last taboo” in sport will be shared via an online hub
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NewsTyphoo launches new packs signed by Nigella Lawson
The new design forms part of the “amplification phase of the Typhoo Moments campaign”
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NewsCo-operative Group relaunches as the Co-op
The Co-operative Group has relaunched as the Co-op, going back to its former name and 1968-vintage blue logo
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NewsHovis soft bread gets softer as everyday range gets a revamp
The bagged loaf has been given refreshed packaging meant to highlight its improved softness
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NewsLidl bids to drive up basket size with Stikeez Euro 2016 figures
The discounter will give out a collectable children’s football figurine for every £10 spent in store until mid-June
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Analysis & FeaturesPampers fights like with like in Aldi nappy war ads
And P&G insists attack on customer’s nappies is nothing unusual
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NewsJura adds limited edition whisky to mark Tastival's 10th year
The expression is the final Tastival bottling by distillery manager Willie Cochrane…
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NewsMorrisons relaunches loyalty card with 'Fivers' rewards
Morrisons is relaunching its loyalty scheme next week and will be dishing out rewards in the form of Morrisons ‘Fivers’
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Comment & OpinionGoogle Maps and unlocking the power of geo-location for grocery
Dunnhumby’s Jason Nathan considers the opportunities from Google’s decision to commercialise Google Maps