All Marketing articles – Page 179
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Comment and Opinion
Lemmy bids farewell... with an advert for Finnish milk
You wouldn’t think rock and roller Ian ‘Lemmy’ Kilmister – he of Motörhead fame – had much to do with grocery
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News
NRICH destroys 'unhealthy' food in marketing push
Digital drive #SMASHIT shows the obliteration of sweets and chips
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News
Typhoo recruits Nigella to brew up great tea moments
Typhoo has bagged Nigella Lawson to become the new face of the tea brand, replacing adventurer Ben Fogle
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News
Dylon advertorial on Buzzfeed was misleading, ASA rules
Web visitors might not have realised they were reading paid-for content, says the ads regulator
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News
Aldi and Lidl top for 'Buzz' in YouGov BrandIndex
The Co-operative and Tesco amongst YouGov’s most improved brands
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News
M&S 'Adventures in Wonderfood' film showcases healthy eating
30-second clip pushes fruit and veg as an adventure
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News
McCain marks 'back to normal' with TV ad push
Post-Christmas campaign celebrates mid-week teatime
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News
TOWIE star Billi Mucklow to front new Skinny Sprinkles campaign
The mother-of-one has told how she lost three stone of baby weight with the help of the soluble slimming powder
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News
Heinz Big Soup launches TalkSport partnership
The partnership will involve four weekly challenges for listeners
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News
Milk brand shake-up on the cards after Müller/DC deal
The processor is set to take a fresh look at its brand portfolio following the acquisition
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News
Holland & Barrett redesigns snacks range and adds 30 products
The retailer has revamped the packaging across its entire 80-strong range of healthy snacks
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News
Weetabix's Weetabuddies in Cartoon Network partnership
The move is part of a £1.7m push for the cereal brand
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Analysis and Features
Star Wars awakens sales of movie-based toys
2015 was the year in which films “re-established themselves as firm favourites for the licensing industry”
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News
Tangerine's Sarah Brown to oversee Yushoi Snapea rice sticks
Brown had been with Tangerine since 2007
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News
Clipper Teas kicks off new year with green tea campaign
The video highlights some of the processing methods used to produce other green teas
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Comment and Opinion
Tunnock’s provokes a storm with a Tea Cake as it eschews Scottish identity
For a new marketing campaign in England, Scottish firm Tunnock’s made two fateful decisions
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News
Asda relaunches free magazine as multi-platform Good Living
Vlogger Anna Saccone Joly is joining the new magazine as a monthly columnist
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News
Kettle Chips offers a Taste of Luxury in new on-pack promo
The promotional campaign will run across 10 million packs
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News
Hancocks, Kinnerton and Finsbury secure Ghostbusters licences
The Ghostbusters reboot is expected to be one of 2016’s biggest releases