All Marketing articles – Page 18
-
Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
-
NewsAnchor launches squeezy butter product
The new butter product is designed to provide a ‘faster, easier route to more buttery bakes, with just a squeeze’
-
NewsChallenger beer brand Jubel rolls out ‘dialled up’ refresh
The rebrand was launched at a barber shop in Hackney Wick last week
-
NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
-
-
NewsSugro e-rewards launches on WhatsApp to reach more members
The programme rewarding members for completing tasks will now be available to access on mobile phones
-
Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
-
Comment & OpinionDoes retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
-
Comment & OpinionWhy brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
-
NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
-
NewsBiotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand
-
NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
-
NewsOcado enjoys ‘Clarkson’s Farm effect’ as new series sees British produce sales soar
“This clearly captured consumer interest,” Ocado Retail said
-
NewsTango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
-
Analysis & FeaturesSausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
-
Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
-
Analysis & FeaturesHow vape brands are skirting the single-use ban
Incoming regulation will ban disposable vapes. The brands behind this fast-growing category are already pivoting NPD to find workarounds – but will it be enough to protect them?
-
InterviewsKaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
-
Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
-
Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co