All Marketing articles – Page 18
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NewsAd watchdog denies banning Jeremy Clarkson’s Hawkstone advert
Clarkson claimed Hawkstone’s debut TV ad had been ‘banned for some extraordinary reason’
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Comment & OpinionOzempic is the death knell for traditional marketing nudges
Ozempic is reshaping behaviour – and in a world where marketing has long relied on behavioural nudges, that’s a problem, says Jon Williams, founder & CEO of The Liberty Guild
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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Analysis & Features10-year health plan: the big questions for the food industry
What will the mandatory reporting and targets look like? And what about the new ‘healthy food standard’?
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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NewsFrylight unveils rebrand and packaging refresh
The Saputo-owned brand said the look had been refreshed to align with how consumers think about healthy cooking, ‘focusing on less restriction and more on balance, nourishment, and the enjoyment of delicious food’
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Comment & OpinionWill the government really scrap the junk food bogof ban?
What The Sun newspaper called the “bonkers ban on buy one get one free offers” was cast into the wilderness
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsJacob’s unveils Frank’s RedHot collaboration with three new snacks
Spicy spin-offs of its core lines have hit supermarket shelves
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Comment & OpinionThe food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionAs AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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NewsPepsiCo adds coated peanuts in popular Walkers crisps flavours
Six variants will hit shelves on 16 July
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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NewsMaryland unveils UK’s ‘first’ cookie sandwich biscuit
The launch will be supported by a multimillion-pound marketing campaign
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
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NewsClive’s revamps vegan savoury pastries before first TV ad
The reformulated products contain ‘even more veg’, Clive’s said