All Marketing articles – Page 180
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News
The Happy Egg Co sponsors Good Morning Britain weather on ITV
The free-range brand wants to capitalise on rising demand for eggs at breakfast
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News
Scottish langoustines set for TV boost from Jamie & Jimmy
The industry is hopeful Scottish seafood will benefit from the ‘Jamie Oliver effect’
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Comment and Opinion
Nesquik bunny could be first in a line of kids’ marketing campaigns to fall
An end to the year which only illustrates the much bigger battleground that lies ahead
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News
Nesquik ad breached EU health claim regulations, rules ASA
ASA says Nesquik’s Asda tie-up breached rules over marketing to children
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News
Sainsbury's jazzes up its Christmas jumpers
New range of jumpers for dogs promoted by canine jazz band
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News
Glen's Vodka and High Commissioner get price-marked bottles
Both brands have been in decline across the off-trade
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News
Do you want sexist muffins? Tell us about it (and more) in The Grocer’s 2015 Packaging Survey
Talk to us about your take on all the crucial trends in fmcg packaging at the moment
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News
Good Hemp dairy alternative looks to raise £1.5m to fuel growth
Braham & Murray is seeking up to £1.5m in a second fundraising round
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News
Whiskas Dry cat food range gets revamp with new formulation
The update will be supported with a £10m spend across the year
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News
SimplyFresh offers to swap unwanted Christmas gifts
SimplyFresh is offering to swap unwanted presents as part of a post-Christmas digital marketing campaign
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News
A food content test to help you deliver in 2016
I want to use my final column this year to talk about a topic close to all our hearts, stomachs and prospects for growth – food
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Analysis and Features
Top advertising campaigns of 2015
Christmas might be the crescendo, but the advertising battle is fought all year round
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News
Morrisons changes Milk for Farmers label after criticism
The retailer says it plans to launch additional SKUs in 2016
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News
D2 International lines up Scooby-Doo sweets and biscuits
D2 International hopes to jazz up the sweet and biscuit category with three new Scooby-Doo-themed products
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News
Tetley bids for revival with £10m campaign
Tetley is launching a £10m push as part of “ambitious” plans to reclaim its spot as the nation’s bestselling tea brand
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News
Cadbury Dairy Milk fan Keith to return in 'flavourite' ads
The new advert launches on 18 January
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Comment and Opinion
Williams F1 boys battle over Rexona/Martini deodorant
“Christmas came early.” You can practically feel the enthusiasm from F1 driver Felipe Massa
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News
Waitrose Petersfield hosts There's a Beer For That matching event
The event was the campaign’s first in-store beer and food matching event
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News
Minky homecare brand giving away £10,000 worth of products
Ten winners each month will bag £100 worth of prizes
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News
Tesco offers dog pampering to boost Extra store
Pampered pooches are the latest plan from Tesco to make use of excess space