All Marketing articles – Page 180
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NewsThe Co-operative goes ‘back to being Co-op’ and revives classic blue look
The society is bringing back its blue leaf clover logo and introducing new membership benefits worth £100m a year
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NewsIceland teams up with mum vloggers for major new marketing push
The frozen food retailer is working with vlogging network Channel Mum
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NewsWaitrose starts TV advertising for premium Waitrose 1 range
Series of three ads shows provenance of the supermarket’s new premium range
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NewsAction on Sugar calls for health warnings on fizzy drink ads
Posters for fizzy drinks in California will have to feature warnings from 25 July
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NewsHigh Court rejects appeal against plain packaging for tobacco
The first phase of the European Tobacco directive comes into force today
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Comment & OpinionThe wellness revolution needs agile players
Over the last 18 months Britain has experienced a wellness boom
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NewsCornish language is the star in new Kelly’s of Cornwall ad
The brand is campaigning for funding to support the teaching of Kernewek Kemmyn
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NewsWeetabix to kick off Summer of Sport TV and on-pack campaign
Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push
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NewsHFSS advertising review to children by CAP welcomed
Sir, The CAP consultation on the non-broadcast advertising of unhealthy products to kids is entirely welcomed by CIM
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NewsOld Jamaica Totally Tallawah TV ad plays on brand's heritage
Cott Beverages is returning to TV screens next week with a new advert for its flagship Old Jamaica drinks portfolio
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NewsReputational damage "greatest threat" to retailers
Seven in 10 rated damage to their reputation as a high or very high threat to their brand in survey
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NewsBritish Bottle Company seals US distribution deal
UK booze exports to the States reached a record high in 2015
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NewsImperial Tobacco launches Lambert & Butler limited editions
Packs form part of the Lambert & Butler Says ‘Hi’ campaign
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NewsCCE unveils sports cap format for Glacéau Smartwater
Launch supported by Life Distilled, the £5.5m promotion running across out-of-home and digital platforms…
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NewsBurts Chips creates ultimate crisp sandwich with Dean Edwards
Running from June to September, the eight-week campaign will see Edwards create eight sarnies…
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NewsJamie Vardy among England stars in Mars Euro 2016 campaign
The ad debuts with a 60-second half-time football spot on Sky Sports 1 on Sunday
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NewsCAP plans on HFSS advertising spark row about age limits
Plans have been set out to introduce the first specific set of rules for HFSS products in non-broadcast ads
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Analysis & FeaturesThe generation game: how to win young and old money
Millennials and retirees represent a missed opportunity for convenience stores
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NewsBirds Eye accelerates e-commerce efforts with shoppable ads
The tech is ‘retailer agnostic’, offering consumers a choice of mult when they click to buy
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NewsZeo soft drink brand's campaign to educate on sugar content
The push goes live next week and is based around three educational short films