All Marketing articles – Page 181
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News
Crabbie's beats Tim Peake to become 'first ginger in space'
The brand conducted its own launch of Crabbie’s Light in the Welsh borders
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Comment and Opinion
Nurofen case raises questions about role of brands in OTC
The fact is that bad PR is global
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News
Baxters looks to modernise with 'big and bold' multimedia ads
The campaign will include TV advertising from January
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News
'Pancakes Love Nutella' push to return to TV screens in 2016
Nutella sales grew 12.2% in the run up to last year’s Pancake Day
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News
'Great VIP Giveaway' to see 10,000 e-cigarettes handed out
It comes ahead of NHS plans to introduce e-cigs on prescription
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News
RB defends Nurofen packaging after Australian court case
The company says its UK range won’t be affected by the decision
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News
Pernod Ricard links with AA for anti drink-driving campaign
The new campaign kicks off today (14 December)
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News
Tesco hands out free smoothies at ‘Hangover Help’ pop-ups in London
The retailer is helping out bleary-eyed commuters suffering at the peak of the Christmas party season
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Comment and Opinion
Pernod Ricard on stepping up on drink driving
Tis the season to be jolly. An impressive 38 million people visited pubs, bars, clubs and restaurants last Christmas
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Comment and Opinion
Christmas marketing mustn't forget a great brochure
Tesco’s gift guide demonstrates how every little on the production budget for brochures really does help
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News
Florette Superfood Salad gets new year push
Florette is to spend more than £500,000 on a new year marketing push to promote the benefits of its Superfood Salad
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News
Hipp Organic announces new sampling campaigns
The brand has linked with Bounty Parenting Club and iChild…
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News
Bisto marks Spare Chair Sunday loneliness campaign with TV ad
The ad celebrates the act of inviting an elderly person round for Sunday lunch
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News
The Co-op rapped by ASA over 'irresponsible' radio ad
ASA bans Co-operative Group summer drinks advert
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News
Ella's Kitchen promotes charity push with Downton Abbey video
The video promotes Ella’s Kitchen’s Jingle Belly Christmas Dinner
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News
Kelloggs's gives away Olympics trips as Team GB partner
The week-long trips to Rio are each worth £15,000
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News
Disaronno shows off Roberto Cavalli connection in new TV ad
The limited edition bottle features in the advert
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News
Nisa promotes Heritage own-label range with lorry ads
Nisa points to its Heritage with new 3D lorry livery…
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News
WeightWatchers goes 'Beyond the Scale' with biggest change in 50 years
The new programme is described as a “more holistic and personalised” approach to weight loss
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News
AG Barr reveals first new Christmas ad for Irn-Bru in nine years
The ad celebrates the gift of giving - with an Irn-Bru twist