All Marketing articles – Page 182
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NewsGo Ahead! biscuits get 'celebratory' new TV ad campaign
The commercial follows the brand’s recent NPD and packaging revamp
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Comment & OpinionIdris Elba helps make dreams come true with Purdey's
In this follow-up ad, the actor asks a succession of trembling mortals what they want to be when they grow up
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NewsMagners gets 'more striking' new packs and adds rip tops
The new look will be rolled out across all cans and bottles from this week
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Analysis & FeaturesFront of pack labels confusing shoppers, IGD survey finds
‘Hardly anyone’ understands the EU terminology used
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NewsThere's A Beer For That hits Central England Co-op aisles
Central England Co-operative has launched a new tie-up with the There’s A Beer For That campaign
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NewsJames Martin teams up with Asda to 'cook up fresh approach'
First TV campaign featuring the chef will hit screens in June
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NewsGlobal tobacco company JTI rolls out Logic PRO ‘tank’ e-cig
The vaping device is to be supported by TV and outdoor activity
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NewsASA bans Tiana from using 'guilt free sugar substitute'
The phrase breached CAP Code rules on food nutrition claims, says ASA
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NewsCadbury singles campaign puts Crunchie back on TV
The three-year promotion will see a £6m in the first year alone
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NewsPaddy's Bathroom characters enjoy wash-time in first TV ad
The 30-second cartoon commercial is airing on children’s channels Nick Jr and Nick Jr Too
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NewsGary Lineker gets his kit off across Leicester with Walkers
Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty
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Comment & OpinionUp for the Queen's birthday bashes?
With the Queen 90 this week, what better time to tempt consumers with a Corgi-inspired cake or two?
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NewsSilver Spoon combats falling bagged sugar sales with overhaul
The new-look packs include face-like features on the familiar spoon motif
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NewsWonky fruit & veg heralds dawn of a more honest age
Tesco’s decision to extend its Perfectly Imperfect brand of wonky veg into fruit is a wider reflection of brands
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Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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NewsAsda links with Umbro for exclusive summer sportswear deal
Retailer aims to capitalise on the run-up to the Euro 2016 tournament
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NewsBisto helps the heroes with new on-pack promotion
Kerry will donate £5 to Help for Heroes for every winning code entered on its website
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NewsAnna Hale made Northern Europe marketing head at GSK
Hale first joined GSK in 2006 as category director on respiratory health
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NewsPersil and Stork get royal designs for Queen's 90th birthday
They are among seven Unilever brands to hold a royal warrant of appointment
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Comment & OpinionAll-you-can-eat fries, sir? McDonald’s of the Future turns ‘unhealthiness’ into sassy marketing
Amid all the public pressure and handwringing over the state of the public’s waistline, there’s room for a counterintuitive manoeuvre