All Marketing articles – Page 182
-
News
The Co-op Group looks to the past with new logo trademarks
The Co-operative Group could return to using its old Co-op identity for its shops and products
-
Comment and Opinion
X-Rated Foods: why the watershed will be breached
Consumption of sugar and child obesity is the responsibility of every fmcg brand
-
News
Tesco launches massive pre-Christmas sampling campaign
Tesco launches major Christmas sampling event across its stores
-
Comment and Opinion
Student welcome boxes show key way to lure millennials
Millennials know their own minds, and satisfaction in every experience is key to them
-
News
Procter & Gamble rapped by ASA for Always Discreet ads
It follows a complaint from rival SCA Hygiene, maker of Tena Lady
-
News
Protected food names are being rendered meaningless
My enthusiasm for the European protected food names schemes has been waning for years
-
News
Tyrrells launches first ad campaign in its 13-year history
Tyrrells is next week rolling out the first above-the-line advertising push since its launch in 2002
-
News
Star Wars-themed Volvic mineral water bottles launched by Danone
Danone is hoping the launch of limited-edition Volvic mineral water bottles will make a splash with Star Wars fans
-
News
Bovril back on TV for first time in 20 years
The ad will launch on ITV during Tuesday’s Coronation Street
-
News
Unilever gives Stork with Butter a Christmas baking campaign
TV ad will be supported by digital display, VOD and sponsored social media activity
-
News
Vimto revives 'Try Me Hot' on-pack campaign
The push encourages shoppers to try the squash with hot water
-
News
Budgens signs up Buddie the pug for Christmas digital push
Budgens is looking to inject some fun into its Christmas marketing campaign with a pug named Buddie
-
News
Festive ads have convinced 12% of shoppers to switch
But there’s still all to play for as 33% are undecided on where to do their Christmas shop
-
News
Asda's #BecauseitsChristmas push to go live on Tumblr site
Asda is pushing its Christmas ad campaign on to one of the world’s biggest blogging websites
-
News
Costcutter stores get social media training
Costcutter is rolling out social media training to all its retailers
-
News
New Nairn's Fruit & Seed Oatcakes aimed at on-the-go market
Edinburgh-based Nairn’s Oatcakes has launched the first in a range of products targeted at the one-the-go market
-
Comment and Opinion
Why Thanksgiving is a major missed opportunity for British retailers
Some aspects of Thanksgiving are already here, but the Brits are missing out on the best bit
-
News
Haydens Bakery goes for 'naughty' image with rebranding
Own-label supplier Haydens Bakery has rebranded following a strategic review
-
News
Aldi reveals John Lewis Christmas ad parody
Aldi will stock the “Premium Telescope” shown in the video in stores from today
-
News
Boursin launches first TV ad for three years as part of £2m push
Boursin is launching its first TV ad in three years as it embarks on a £2m push ahead of Christmas