All Marketing articles – Page 183
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Comment and Opinion
Angela Ricci helps Fever-Tree make a good first impression
A brand’s first TV ad carries a lot of weight. There’s a massive new audience out there
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News
McGuigan targets UK no3 spot with new wines and marketing
Business to launch premium range Founder’s Series featuring wines from notable Australian regions
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News
Marmite launches festive 'naughty' and 'nice' jars
Jars made available online via Facebook app and at pop-up store
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News
Shloer analyses 'Popping Personality' of fizz drinkers
Behavioural psychologist categorises people based on how they pop the cork on a bottle of fizz
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News
Morrisons adds "UK's cheeriest voice" to self-service tills
Morrisons look to Festive Fred to guide shoppers this Christmas
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News
Sainsbury's runs out of Mog the cat 10 days after Christmas ad
Sainsbury’s runs out of Mog toys as internet sellers look to cash in
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News
Red Bull returns to TV with new animated ad
Red Bull has returned to screens with a new instalment of its animated ad campaign
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Analysis and Features
The Grocer's Top 100 Social Media Brands
The Grocer’s guide to winning friends and influencing people
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News
JW Filshill freshens up its image and marketing strategy
Glasgow-based wholesaler JW Filshill has carried out an image overhaul
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Comment and Opinion
The Britification of the German discounters continues
The FA this week announced that the successor to Tesco as sponsor of its grassroots football was Lidl
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News
Wham Bam Scotch Lamb push helps sales rise 8%, says QMS
Quality Meat Scotland has branded its recent Scotch Lamb PGI campaign “a success”
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News
WKD breaks Xmas Rules in festive social media campaign
The campaign encourages shoppers to embrace the ‘madness of Christmas’
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News
Fever-Tree ad hits TV with new take on classic song
Mixer brand makes its TV debut in partnership with Channel 4
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Comment and Opinion
Christmas data should work for you all year
The festive period is a great opportunity for casting a wide net for new and returning customers, says Google’s Martijn Berrtisen
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Comment and Opinion
The Muppets bring their magic to Warburtons’ crumpet campaign
Warburtons has cemented its position as the bakery brand of the stars in its Giant Crumpets ad
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News
Britvic rapped by ASA over Millie Mackintosh Instagram push
Video post is ruled not ‘obviously identifiable’ as marketing communication
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News
Sunmagic drinks extended with 'functional' smoothies
Multiple Marketing has extended its Sunmagic brand with a ‘functional’ smoothies range
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News
Lidl announces partnership with English, Welsh and Scottish FAs
Discounter will sponsor coaching and youth football, as well as becoming England Team’s official supermarket
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News
Mondelez reports on Milk Tray Man hunt progress
Celebs such as reality star Joey Essex and Shaun ‘Barry from EastEnders’ Williamson star in video
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Comment and Opinion
Casillero del Diablo spends big but needs more fun
It’s hard not to admire Casillero del Diablo’s confidence. Or budget