All Marketing articles – Page 184
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News
Muppets cast star in £25m Warburtons giant crumpet show
Kermit the Frog, Miss Piggy and Fozzie Bear feature alongside Jonathan Warburton in crumpet ad
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Comment and Opinion
Get your category strategy heard within the grocers
Now more than ever, retailers are seeking advice from suppliers on category strategy and ideas for growth
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Analysis and Features
How the Christmas TV ad campaigns of the grocers rate
As the festive season kicks off in earnest, our experts rate the much-anticipated Christmas ads
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News
Sainsbury's brings Mog to life for Christmas
Save the Children said it was grateful for the spotlight the campaign put on the issue of child literacy
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Comment and Opinion
Drinking and gaming: how brands and developers are playing nicely
With the average age of a gamer somewhere north of 30, it’s not surprising drink suppliers have associated themselves with video game franchises
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News
Carling links with Dave TV channel for 'character' ads
Carling has signed a 14-month sponsorship deal with Dave that will see the lager on TV screens every day of 2016
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News
Tesco stores take part in Diwali events
The retailer said it was expecting Diwali sales this year be up to £19m
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News
Volvic, Duracell and Max Factor link to new Star Wars film
Brands unveil marketing tie-ups with upcoming Star Wars sequel The Force Awakens
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News
Casillero del Diablo creates new ad for Wine Legend campaign
Casillero del Diablo is bringing its Wine Legend TV campaign back with a new 100-second film
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News
Tesco kicks off Christmas TV campaign with Ruth Jones
Tesco is ditching the lengthy Christmas TV ad in favour of a ‘Little Helps’ series of ads
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News
Heineken appoints Cindy Tervoort UK marketing director
Tervoort is currently head of marketing for cereals in PepsiCo’s Western Europe & Africa region
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Analysis and Features
Great British Food campaign aims to drive up export success
Defra has announced a new strategy for promoting UK food at home and abroad
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News
Maxxium kicks off multi-channel campaign for The Famous Grouse
Famous For A Reason push includes a TV ad telling the story of founder Matthew Gloag
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Comment and Opinion
What can adland do with shopper marketing data?
The proliferation of shopper marketing – and the role it can play – has not gone unnoticed by large ad agencies
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Comment and Opinion
Lidl is top dog as first supermarket Christmas ads arrive
Hooray. Christmas is upon us, and first out of the blocks with their seasonal ads are Lidl and Asda
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News
Jack Daniel's Tennessee Fire gets 'flaming' billboard push
BBFB has launched its first outdoor campaign for cinnamon liqueur Jack Daniel’s Tennessee Fire
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News
Waitrose unveils 2015 Christmas advertising campaign
The Christmas ad features real-life suppliers who help showcase the care taken in producing Waitrose food
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News
Treasury Wine Estates targets men with Gentleman's Collection
Treasury Wine Estates is aiming to woo 18 to 34-year-old male wine drinkers with new wine brand Gentleman’s Collection
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News
'Taste the Bush' ad ruled 'sexist and degrading' by ASA
Controversial Premier Estates Wine ad campaign Taste The Bush has been ruled ‘sexist and degrading to women’
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News
Müller Rice to sponsor NBA Games London 2016
Müller Rice will offer the opportunity to win tickets through social media promotions