All Marketing articles – Page 184
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Comment & OpinionMorrisons' Scouse slip-up hands advantage to Asda
Asda unveiled an ad for a new presenter for its in-store radio station under the ‘project name’ Scouser FM
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NewsLyle's Golden Syrup celebrates Queen's 90th birthday
The Happy Birthday Your Majesty tin will be on shelves until July
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NewsSchweppes tonic gets a new look as part of huge push by CCE
Black labels promote the brand’s heritage as the ‘creator of bubbles since 1783’
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NewsHarry Kane to front Lucozade Sport Fitbit Charge HR giveaway
Instant-win codes will be featured on individual bottles and multipacks
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NewsNew Weetabix Protein ad campaign powers on to TV screens
The brand is focusing on the muscle-growing benefits of its new product
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NewsThe Co-op Group set to launch 'Thank You' TV ad campaign
Retailer is aiming to disrupt the ‘auto-pilot’ shop
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NewsChicago Town back on TV for four-week push
LA-shot commercial designed to convey the frozen pizza portfolio’s “mouthwatering positioning”…
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Comment & OpinionHow chocolate milk turned into an fmcg launch sensation in New Zealand
The brand only launched in late 2014 but now holds a 55% market share
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NewsRichmond teams with Britain's Got Talent for £1.5m push
An on-pack promotion is offering shoppers the chance to win VIP tickets to the talent show
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NewsDairylea back on TV for Feeds the Fun campaign
Marking a return by the brand to the small screen after three years, the new ad features two young boys playing at being knights
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Analysis & FeaturesBritain's 100 biggest fmcg advertisers
In 2015, fmcg advertisers splashed out on both traditional and digital. Should they take a more holistic approach?
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NewsLidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014
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Comment & OpinionLidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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NewsBritvic relaunches Drench juice range with less sugar
The new 500ml drinks will hit shelves in mid-April with new packaging
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NewsWH Smith to install digital advertising screens in 100 stores
Retailer unveiled first 55” LCD screen in Harrow over Easter
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Comment & OpinionClimate Change Agreement continuation is relief for suppliers
“Though overshadowed by other measures announced by the chancellor in last week’s Budget”
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Comment & OpinionDoes your e-commerce strategy have social media buzz?
Snapchat’s announcement it plans to launch an e-commerce platform is indicative of two facts about the industry
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Comment & OpinionDemise of Choccy Philly shows novel NPD needs big spend to make an impact
For a single brand to try and change consumer perceptions all on its own is a huge task
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NewsLucozade to launch low-calorie Zero drink in May
Backed by a £5m campaign, the brand promises the launch will be its biggest this year
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NewsBelow the Belt Grooming reveals male hygiene TV ad
Airing from 26 March, the advert focuses on Fresh & Dry Balls after-shower gel