All Marketing articles – Page 186
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News
FMCG round-up: week beginning 19 October 2015
This week featuring brands including Asahi, Portlebay Popcorn and Boost
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News
Shopkins collectibles brand moving into the food aisle
Collectibles craze Shopkins will be ramping up its presence in stores with the launch of branded food lines
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Chivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
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Viral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
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Consumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
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Digital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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Editor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
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Outdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
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Packaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
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Shopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda
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News
Trade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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Trade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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Jimmy Doherty joins Taylors of Harrogate for coffee ad
Taylors of Harrogate is this week launching an £800,000 TV campaign featuring the presenter and farmer…
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Retailers sign up for PRS and PPL fee-free in-store music
AF Blakemore is the latest grocery company to have signed up for an alternative way of playing in-store music
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Ruth Jones and Ben Miller join Tesco family in new ad push
Tesco has turned to the director of the iconic title sequences for James Bond
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Comment and Opinion
Marketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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News
M&S launches Sparks card to reward its 'members'
M&S says its new Sparks members club is about more than just loyalty
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Licensed to make a killing: serious business at BLE
At a global level, licensed merchandise and services were worth $241.5bn (£160bn) and generated $13.4bn in royalty revenue
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Ella's Kitchen launches Britain's Weanagers on YouTube
Ella’s Kitchen has developed a fly-on-the-wall documentary series featuring weaning stories
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News
GSK backs new True White toothpaste with £1.3m push
GSK has launched a £1.3m TV push to support its new Sensodyne True White toothpaste duo