All Marketing articles – Page 186
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NewsHaribo puts focus on favourites in Starmix prize promotion
Fans can vote each day for hearts, rings, cola bottles, bears or eggs
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NewsEaster chocolate events unveiled by retailers
Asda this week kicked off a major Easter push with a new 60-second ad featuring a 30ft chocolate hen
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Comment & OpinionBrands should tap commercial power of making people happy
If brands made people feel happy about their potential purchase, it could stimulate that ‘must have it now’ feeling
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NewsTropicana reveals Little Glass fruit juice marketing campaign
The brand hopes to educate consumers about the nutritional benefits of fruit juice
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Comment & OpinionKraft did something smart with reformulation - did you notice?
There’s nothing quite like a recipe change to upset some people
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NewsVitalite plays up dairy-free cred with new recipe & relaunch
The £4.5m sunflower spread brand has undergone a full redesign
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NewsMunch Bunch launches TV campaign for new Squashums variant
Campaign for Huge Tubes will run for next three months, says Lactalis Nestlé
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NewsGSK gives Corsodyl a record £7.2m spend
The Dreams campaign kicks off this Monday (14 March) with a new TV and cinema ad
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NewsSure antiperspirant back in action with Williams F1 team
Unilever is supporting it with a £2.5m push that kicks off in May
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NewsMaria Sharapova sponsor Evian 'monitoring' investigation
The statement follows Nike, TAG Heuer and Porsche suspending relationships with the tennis star
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NewsLotus Biscoff signs Chelsea FC's Eden Hazard for viral media
A digital film will showcase the Belgian midfielder’s footballing skills
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NewsVolvic signs seven-figure sponsorship deal with Channel 4
Programming strand urges viewers to ‘awaken your volcano’
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NewsBooths stages festival of Easter artisan chocolatiers
Chocolate festival will kick off from mid-March
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NewsInnovative Bites to distribute Ghostbusters Hostess Twinkies
Key Lime Slime will be available ahead of the movie’s July release
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NewsLidl sticks with 'Lidl Surprises' for Easter ads
Campaign will incorporate TV, press, OOH, POS, digital, radio and social media
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NewsAsahi Super Dry creates promotional slow motion video booth
The booth will tour the UK to allow drinkers to share personalised movies
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NewsSuppliers urged to get into shoppers' heads at FDF event
Sugar issue should be addressed ‘through a shopper lens’
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NewsSpam on the road in England as anniversary tour starts
The Spam Can Tour starts in Liverpool on 5 March
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NewsAsda gauges footfall impact of web adverts
Showing shoppers a web ad on three digital devices results in 60% more store visits than showing the ad on just one screen