All Marketing articles – Page 187
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News
Bodyform launches online petition for period-themed 'femojis'
The six icons depict pads, periods, cramps, PMS, spots and bloating
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Comment & Opinion
Wine market can gain strength from low abvs and counterintuitive thinking
Every corner of the wine industry should be celebrating the success of the fruit and light wine segment
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News
Nestlé hatches €60m plan to turn Baci Perugina into ‘S. Pellegrino of chocolate’
The confectioner is setting up a new business unit to turn Baci into a major global chocolate brand
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News
Jim Beam revamps whiskey bottles worldwide
The changes – set to appear in more than 100 markets – will roll out in the UK from this month
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News
Lyons Instant Coffee targets £1m for Help for Heroes charity
Lyons is preparing to launch a new Hero Blend – made with beans from Central and South America
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News
ASA upholds Sainsbury's complaint over Tesco Brand Guarantee ad
Tesco told minimum purchase requirement information was not clear enough
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News
Carlsberg calls Taxi for Euro 2016 Export pack design
The silver and white packaging features feature a football boot
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News
Mighty Marmite offers free egg cups in breakfast promotion
The superhero-themed egg cups aim to push the spread as a breakfast option
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News
UK dairy set to be boosted by generic marketing
The AHDB board will discuss funding options for a promotional push alongside industry representatives on 16 March
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News
Joey Essex fronts 'Deliciously Thick' Cup a Soup adverts
The campaign has been designed to resonate with ‘younger shoppers’
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News
The Great British Crisp Company drops 'Cornish' from name
The brand focuses on flavours inspired by classics of UK cuisine
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News
Kitchen Table Projects links with M&S for pitching 'bootcamp'
Start-ups will have the chance to pitch for a listing with the retailer
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News
Asda and Sainsbury's to install contextual advertising screens
Asda and Sainsbury’s are introducing digital contextual advertising screens at their stores
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Comment & Opinion
International Women's Day is an opportunity for marketers
IWD has been increasing in profile and is the annual focal point for a number of debates about gender equality
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Comment & Opinion
The fashion for innovation: what food and drink could learn from the catwalk
A couple of big brands recently failed in legal attempts to keep their ideas for themselves
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News
Thatchers renames Haze cloudy cider and readies relaunch push
Cloudy cider’s popularity is up and rising, says the drinks brand
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News
Marmite celebrates Mother's Day with personalised jars
Available from the brand’s Facebook page for £4.99, each label features pink roses
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News
Brand Belief kicks off second A Better Breakfast roadshow
The event includes Belvita, Jordans, Marmite and PG Tips
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News
Maille mustard introduces posh packaging for Easter
Two limited edition labels aim to push the brand’s premium credentials
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News
Go Coco looks to boost supermarket listings with HSG deal
Coconut water brand hails a ‘significant milestone’ for its business