All Marketing articles – Page 188
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News
Waitrose launches Winnie the Pooh inspired autumn TV campaign
Waitrose launches new autumnal TV ad
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News
Courvoisier launches Toast of Paris campaign
Courvoisier is aiming to appeal to younger drinkers, cater to a wider range of occasions and encourage uptake
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News
Tesco axes 'scale for good' to focus on 'little helps'
Tesco boss Dave Lewis has axed one of the three key CSR pledges launched by his predecessor Philip Clarke
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News
Cricketer Farm wins first national listing with Co-op
Cheddar maker Cricketer Farm has secured its first national supermarket listing with The Co-op Group
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Comment and Opinion
A pint for the lady: why booze marketing should stop stereotyping
The belief that what we drink is linked to our gender is a product of some very outdated marketing
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News
Birds Eye reveals plan to rejuvenate flagging frozen foods
Birds Eye has set out plans to unlock an additional £676m of revenue in frozen food over the next three years
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News
Waitrose links with Telegraph for new wine partnership
Telegraph Wine from Waitrose will offer an “extended” range including exclusively curated wine cases
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News
Gino D'Acampo teams up with Asda for fresh pizza base range
The range is set to roll out on 5 October in three varieties
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News
Antonio Carluccio named new face of Cirio tomato products
The Italian chef will feature in Cirio advertising and PR in the UK and Australia
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News
Vita Coco launches 'Swear by it' coconut oil information site
The site will offer recipes and health and beauty advice
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News
Ecover makes more bottles from 'ocean plastic'
The bottles are available from Waitrose exclusively from the beginning of October
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News
Shake-up of rules for food & drink advertising to children planned by CAP
The Committee of Advertising Practice (CAP) has launched what it said would be a far-ranging review of the self-regulatory system
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News
The Black Farmer launches roast-in-bag pork joint
The joint is going into The Co-op later this month
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News
Cockburn's port ramps up Christmas focus with gift tins
Symington Family Estates is marking the 200th anniversary of Cockburn’s Port with the launch of three gift tins
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News
MaxiNutrition campaign features England rugby players
GSK has launched a £1.2m multichannel campaign for MaxiNutrition featuring England rugby players
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News
Zeo sells limited edition for Breast Cancer Awareness
10p from each bottle will be going to the Pink Ribbon Foundation
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Analysis and Features
The winners of the 2015 Marketing, Advertising and PR Awards
We reveal winners of 2015 Marketing, Advertising and PR Awards
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Comment and Opinion
Target audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience
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Comment and Opinion
Johnnie Walker's eclectic ambassadors jump on the joy wagon
Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things