All Marketing articles – Page 191
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News
New Guinness rugby campaign shares poignant stories
Gareth Thomas from Wales and South Africa’s Ashwin Willemse star in commercials about courage and empathy
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News
RSPCA Assured signs up Sir John Hurt for new ad campaign
The campaign is the first to be undertaken by the former Freedom Food scheme since it rebranded last year
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News
Lidl announces Mumsnet sponsorship deal
Lidl UK has agreed a six-figure sponsorship deal with leading parenting website Mumsnet
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News
Heavenly makes switch from toddler meals to snacking
Baby food brand Heavenly Tasty Organics is relaunching as Heavenly with a completely new range of snack foods
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News
Lunchtime campaign brings food and drink brands together
Nine brands from across grocery are coming together for collective campaign ‘It’s Lunchtime’, which aims to rustle up enthusiasm among consumers over their midday meal.
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Analysis and Features
Does business need a purpose?
Being a benevolent business in 2015 is about far more than signing a cheque to charity
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Analysis and Features
Will the Rugby World Cup be a bonanza for fmcg?
The Rugby World Cup kick-off is on 18 September and a £1bn tourist spend is predicted as half a million visitors hit the U…
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News
Molson Coors updates Carling iPint app with cashback offer
Molson Coors has released a new version of its Carling mobile app, iPint
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News
Soreen launches range of soft on-the-go breakfast bars
Soreen is targeting busy younger consumers with the launch of Breakfast Bakes…
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News
Lunchbox for kids cheaper at start of new school year
Parents can console themselves that their kids’ packed lunches have become a little cheaper…
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News
Heinz pairs with Warner Bros for After School Heroes push
Heinz has partnered with Warner Bros Consumer Products for new promo campaign After School Heroes…
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Comment and Opinion
Aldi flies the Union flag for Rio Olympics
Will Aldi’s sponsorship of British athletics prompt other retailers to start shouting more about their British credentials?
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News
Aldi launches YouTube TV channel
The new channel will offer recipes, advice and news on the latest food trends
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News
Clover Original gets 'unprocessed' revamp
Dairy Crest has reformulated its Clover Original spread to contain no -artificial ingredients
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Comment and Opinion
Bargain Fever Britain shows the panic... but not much else
Remember Black Friday? Wembley natives showed no chill once Asda’s doors slid open…
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News
Richmond sausages get rugby-themed flavours for World Cup
Kerry Foods is to roll out limited-edition Rugby World Cup-themed flavours for its Richmond sausages range
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News
Hamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer
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Comment and Opinion
Local searches: are you ready to be found?
”By accounting for a consumer’s constantly changing location, all businesses can benefit”
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News
PepsiCo kicks off its UEFA Champions League push
PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16
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News
Sam Warburton signs up to Duracell #PowerCheck campaign
#Powercheck will track performance indicators during the course of this year’s Rugby World Cup