All Marketing articles – Page 192
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News
Cheryl Fernandez-Versini links with Greggs for charity choc
The bar goes on sale on 8 September and will raise money for the singer’s charitable trust
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News
Morrisons told to provide shoppers with greater clarity on Match & More
The ASA has told Morrisons not to repeat the adverts for Match & More until it has provided consumers with clearer information
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News
Metcalfe's Skinny relaunches 'crunchier' tortilla chips
The range will now be called Popcorn Crisps
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News
Spar brings back Shop & Win
Shop & Win first ran for six weeks in August last year and gave customers the chance to win daily prizes
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Comment and Opinion
Will Cheryl’s tie-up with Greggs have the X factor?
Cheryl Fernandez-Versini and Greggs seem an unlikely couple, but unusual pairings have worked in the past
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News
British lamb campaign under threat from government "delay"
The AHDB push, which included supermarket promotions, has yet to be signed off, angering producers
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News
Meantime admits London Lager sometimes brewed in Netherlands
Capacity constraints had sometimes made this unavoidable, the craft brewer said
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News
Unearthed unveils Christmas gift snacks
The range will be exclusive to Waitrose and launches in December
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Analysis and Features
Promotional turbulence created by changeable weather
Changeable weather has made this a tricky summer for retailers – and has kept merchandising teams busy in store…
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Comment and Opinion
Craft beer faces a potential identity crisis
Meantime’s embarrassing episode with the outsourcing of its London Lager to Holland neatly illustrates a craft issue
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News
Tesco offers customers chance to try before they buy
The new campaign will enable consumers to taste any branded Tesco to-go product before purchase
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News
Asda to donate £360k raised from Welsh plastic bags
The money raised from the Welsh Government’s 5p single use carrier bag initiative will be distributed via the Community Foundation in Wales
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News
TOWIE star Mark Wright is 'hunky helper' for Danone's Oykos
The star is helping Danone promote its new Oykos ‘Oh So Heavenly Vanilla’
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News
British halal lamb promoted through new film
The film, entitled ‘Farm to Fork’, will be broadcast through The Islam Channel and on AHDB’s Beef and Lamb TV channel on YouTube
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News
Cuckoo overhauls muesli packs and shrinks pots to 150g
The brand says this makes it easier to consume pots on the go
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News
Homecare equipment supplier Minky rolls out new look
A new logo and design will roll out from September
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News
FrieslandCampina launches healthy yoghurt drink Optiwell
FrieslandCampina UK is to spend £25m over the next four years to promote a major new yoghurt drink brand
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News
Bernard Matthews brings back 'Turkey Hall' in brand revamp
Bernard Matthews is returning to its roots as part of a radical £3m brand overhaul
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Comment and Opinion
Food's in vogue in the fashion world
Food and fashion can make for a powerful in-store experience, argues Gregor Jackson at gpstudio
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Comment and Opinion
Vloggers get a taste of the regulatory stick
The ASA has got its teeth into the previously unregulated world of vlogger brand endorsement