All Marketing articles – Page 193
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NewsA food content test to help you deliver in 2016
I want to use my final column this year to talk about a topic close to all our hearts, stomachs and prospects for growth – food
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Analysis & FeaturesTop advertising campaigns of 2015
Christmas might be the crescendo, but the advertising battle is fought all year round
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NewsMorrisons changes Milk for Farmers label after criticism
The retailer says it plans to launch additional SKUs in 2016
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NewsD2 International lines up Scooby-Doo sweets and biscuits
D2 International hopes to jazz up the sweet and biscuit category with three new Scooby-Doo-themed products
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NewsTetley bids for revival with £10m campaign
Tetley is launching a £10m push as part of “ambitious” plans to reclaim its spot as the nation’s bestselling tea brand
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NewsCadbury Dairy Milk fan Keith to return in 'flavourite' ads
The new advert launches on 18 January
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Comment & OpinionWilliams F1 boys battle over Rexona/Martini deodorant
“Christmas came early.” You can practically feel the enthusiasm from F1 driver Felipe Massa
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NewsWaitrose Petersfield hosts There's a Beer For That matching event
The event was the campaign’s first in-store beer and food matching event
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NewsMinky homecare brand giving away £10,000 worth of products
Ten winners each month will bag £100 worth of prizes
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NewsTesco offers dog pampering to boost Extra store
Pampered pooches are the latest plan from Tesco to make use of excess space
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NewsCrabbie's beats Tim Peake to become 'first ginger in space'
The brand conducted its own launch of Crabbie’s Light in the Welsh borders
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Comment & OpinionNurofen case raises questions about role of brands in OTC
The fact is that bad PR is global
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NewsBaxters looks to modernise with 'big and bold' multimedia ads
The campaign will include TV advertising from January
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News'Pancakes Love Nutella' push to return to TV screens in 2016
Nutella sales grew 12.2% in the run up to last year’s Pancake Day
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News'Great VIP Giveaway' to see 10,000 e-cigarettes handed out
It comes ahead of NHS plans to introduce e-cigs on prescription
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NewsRB defends Nurofen packaging after Australian court case
The company says its UK range won’t be affected by the decision
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NewsPernod Ricard links with AA for anti drink-driving campaign
The new campaign kicks off today (14 December)
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NewsTesco hands out free smoothies at ‘Hangover Help’ pop-ups in London
The retailer is helping out bleary-eyed commuters suffering at the peak of the Christmas party season
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Comment & OpinionPernod Ricard on stepping up on drink driving
Tis the season to be jolly. An impressive 38 million people visited pubs, bars, clubs and restaurants last Christmas
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Comment & OpinionChristmas marketing mustn't forget a great brochure
Tesco’s gift guide demonstrates how every little on the production budget for brochures really does help