All Marketing articles – Page 194
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News
Premier Estates Wine urges consumers to 'Taste the Bush'
The brand’s first ad campaign ”aims to debunk the pompous blandness of the category”
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News
Courvoisier launches luxury fragrances
Each of the two Célébration Sensorielle gift boxes contains a 70cl teardrop-shaped bottle of Courvoisier
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News
Arla launches on-pack marque to flag up co-op credentials
Arla is to display new labelling to highlight its farmer-owned credentials on its branded products from the autumn
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News
Charlotte Green joins Divine Chocolate from Nestlé as marketing director
Fairtrade chocolate supplier Divine has appointed Charlotte Green to the new role of marketing director.
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Comment and Opinion
Carling’s football manager move could be a masterstroke
The leagues are going ‘clean’, the organisations are in crisis, so Carling’s LMA move looks ingenious
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News
Pulled pork campaign had £7.8m 'halo effect' on fresh pork
The first phase of AHDB Pork’s pulled pork campaign resulted in a 21.4% year-on-year increase in pork shoulder volumes
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News
Mourinho, Wenger and Carling: Beer to partner with football managers
The deal will see the League Managers Association support a number of consumer promotional programmes
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News
Kerry gives Low Low cheese a 'radical' healthy makeover
Kerry Foods’ low-fat cheese brand LowLow has undergone a range revamp, with new “all natural” recipes…
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News
SlimFast aims to triple UK retail sales
SlimFast is looking to get ‘back on the radar’ with new products and a £3m push as it unveils the biggest relaunch…
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News
Tracklements gets a premium rebrand
The condiment jars now feature recipe numbers, descriptive product names, such as Robust Wholegrain Mustard and Fresh Chilli Jam, and hand drawn illustrations
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News
Lucozade Ribena Suntory looks to boost Orangina sales with new campaign
Lucozade Ribena Suntory is hoping to turn around falling sales of Orangina with a £4m campaign
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News
Thatchers set for its latest TV campaign
Thatchers Cider is launching a new TV campaign filmed in and around the company’s cider mill at Myrtle Farm in Somerset…
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Comment and Opinion
Can Aldi’s Olympic deal unite Britain and Germany?
The borders dividing countries in global commerce have become blurred
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Comment and Opinion
Can Guinness' crafty beer win over the hipsters?
If ever something was going to test the hipster-driven craft beer revival then this is it…
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News
Fuel10K relaunches protein porridges
Protioats have been reformulated and now need to be added to milk rather than water
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News
Tesco agrees to clarify lamb origin on label
Tesco has agreed to change the labelling of a New Zealand lamb product marketed on its website…
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News
Blackthorn cider goes Gold in premium rebrand
C&C is also introducing a new variant, 5.5% abv Blackthorn Reserve, which will be available in a two-litre PET bottle
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News
Sol gets into the 'Espiritu Libre' with unique prize promo
Heineken is highlighting Sol’s ‘Espiritu Libre’ – free spirit – with a promotion
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News
'Real men' wanted in new Burts ads
Members of the public are encouraged to nominate the man in their life than ‘does it right’
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Analysis and Features
Why podcast marketing is an idea worth listening to
The audience is growing, creating opportunities for fmcg brands