All Marketing articles – Page 195
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NewsVimto revives 'Try Me Hot' on-pack campaign
The push encourages shoppers to try the squash with hot water
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NewsBudgens signs up Buddie the pug for Christmas digital push
Budgens is looking to inject some fun into its Christmas marketing campaign with a pug named Buddie
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NewsFestive ads have convinced 12% of shoppers to switch
But there’s still all to play for as 33% are undecided on where to do their Christmas shop
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NewsAsda's #BecauseitsChristmas push to go live on Tumblr site
Asda is pushing its Christmas ad campaign on to one of the world’s biggest blogging websites
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NewsCostcutter stores get social media training
Costcutter is rolling out social media training to all its retailers
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NewsNew Nairn's Fruit & Seed Oatcakes aimed at on-the-go market
Edinburgh-based Nairn’s Oatcakes has launched the first in a range of products targeted at the one-the-go market
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Comment & OpinionWhy Thanksgiving is a major missed opportunity for British retailers
Some aspects of Thanksgiving are already here, but the Brits are missing out on the best bit
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NewsHaydens Bakery goes for 'naughty' image with rebranding
Own-label supplier Haydens Bakery has rebranded following a strategic review
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NewsAldi reveals John Lewis Christmas ad parody
Aldi will stock the “Premium Telescope” shown in the video in stores from today
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NewsBoursin launches first TV ad for three years as part of £2m push
Boursin is launching its first TV ad in three years as it embarks on a £2m push ahead of Christmas
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Comment & OpinionAngela Ricci helps Fever-Tree make a good first impression
A brand’s first TV ad carries a lot of weight. There’s a massive new audience out there
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NewsMcGuigan targets UK no3 spot with new wines and marketing
Business to launch premium range Founder’s Series featuring wines from notable Australian regions
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NewsMarmite launches festive 'naughty' and 'nice' jars
Jars made available online via Facebook app and at pop-up store
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NewsShloer analyses 'Popping Personality' of fizz drinkers
Behavioural psychologist categorises people based on how they pop the cork on a bottle of fizz
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NewsMorrisons adds "UK's cheeriest voice" to self-service tills
Morrisons look to Festive Fred to guide shoppers this Christmas
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NewsSainsbury's runs out of Mog the cat 10 days after Christmas ad
Sainsbury’s runs out of Mog toys as internet sellers look to cash in
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NewsRed Bull returns to TV with new animated ad
Red Bull has returned to screens with a new instalment of its animated ad campaign
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Analysis & FeaturesThe Grocer's Top 100 Social Media Brands
The Grocer’s guide to winning friends and influencing people
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NewsJW Filshill freshens up its image and marketing strategy
Glasgow-based wholesaler JW Filshill has carried out an image overhaul
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Comment & OpinionThe Britification of the German discounters continues
The FA this week announced that the successor to Tesco as sponsor of its grassroots football was Lidl