All Marketing articles – Page 195
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News
McVitie's goes on tour with biscuit ice creams
The company’s ice cream van has been touring a series of London landmarks this week
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News
Kinnerton focuses on quality with image rebrand
British confectioner Kinnerton is aiming to transform its image with a quality-focused rebrand
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News
Aldi boosts British credentials with Team GB sponsorship push
As well as customer facing campaigns, Team GB athletes have also been working with Aldi staff
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News
Carlsberg takes latest ad for a kickabout
New ad is part of a £12m media investment for Carlsberg this year
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News
Trebor refreshes identity as it looks to master mintyness
The new packs feature the slogan ‘Master of mintyness’ under the brand name
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News
Lucozade push aims to give energy to 'daily strivers'
The drive, which launched in June, aims to reposition the drink away from younger consumers and towards ‘daily strivers’
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News
Captain Morgan sails into Bacardi territory with new white rum
Captain Morgan is the number two rum brand, and is growing fast, with sales up 19.1% to £87.6m
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Comment and Opinion
The golden rules of launching at Christmas
Christmas is a huge opportunity for NPD but standing out from the crowd is tough. Gareth Evans of Five by Five looks out how to get your festive launch right
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News
Charlie Bigham's revamps pie recipes
Shepherd’s Pie and Cottage Pie look to enhance old recipes as part of relaunch
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News
Lily's Kitchen to sponsor dogcast
The pet food brand announced a tie-up with the Houndsounds podcast for dog owners
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News
Robinsons Fruit Shoot Hydro gets revamp
The supplier has reformulated the no added sugar drinks to improve the fruit flavours while reducing the sweetness
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News
Marmite proclaims Summer of Love with new psychedelic ad
‘The Summer of Love Not Hate’ campaign takes inspiration from the summer of 1967
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News
Carlsberg's latest stunt gives holidaymakers a pick-me-up
The brewer livened up the baggage carousel at London City Airport last week by giving away crates of lager
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News
Foster's asks 'Why The Hell Not?' in new ad campaign
The push comes a month after Heineken announced it was taking Foster’s into the burgeoning ‘speers’ - spirit beers - category
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Comment and Opinion
Kleenex leads as brands embrace behavioural science
Today, more and more brands are realising that small changes really can make a big difference
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Comment and Opinion
Lidl proclaims triumph over Heinz in tomato-based twosome
Precisely what Heinz has done to irk Lidl we’ll never know, but each of the discounter’s new ads…
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News
New retailer reward program at Londis
New ‘Cool’ initiative doubles the standard discount on all fresh food purchases
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News
Energizer marks eco battery launch with Tower Bridge replica
Constructed from 83,000 used batteries and weighing two tonnes, the sculpture is 12 metres long
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Comment and Opinion
Amazon Echo: what fmcg brands need to know
Matthew Knight of global media agency Carat looks at the implications of Echo for online grocery shopping
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News
John Smith's to make stars of its customers
The brewer has purchased rights to a pint-shaped constellation, and will run a contest giving away the constituent stars