All Marketing articles – Page 196
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News
American History X director to helm new The Black Farmer ad campaign
The commercial will be filmed at The Black Farmer’s Devon farm and will focus on the “soul and passion” which goes into making the sausages
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News
Cadbury, Terry’s & more: Mondelez unveils plans for Christmas 2015
The supplier has big plans for reviving Christmas confectionery sales after a flat 2014; with exclusive product shots
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News
Heineken UK marketing chief to head brewer's China business
Heineken UK marketing director Jacco van der Linden is moving to head up the company’s business in China
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News
Yushoi Snapea springs into Louis Smith promotion
The green pea-based rice sticks’ new £1m marketing campaign will encompass advertising, PR, social media, experiential and trade shows
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News
Ribena moves away from health message in new ad
A new campaign for the drink will introduce the slogan ‘You can’t get any more Ribenary’
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News
Birra Moretti refreshes look as sales rise
New branding is meant to better communicate the Heineken brand’s Italian heritage
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News
Mars Ice Cream looks to give away 100,000 products in new promo
The promotion includes singles of Mars, Snickers, Bounty and Maltesers Teasers Ice Creams, and Mars and Snickers six-packs
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News
Aquafresh Kids brushes up ties with Disney/Pixar movie
New movie Inside Out will feature in £1m campaign to make brushtime fun for kids
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Comment and Opinion
Opinion: CSR is old hat - build a brand with social purpose
From Pampers to Durex, FMCG brands are flying the flag for ‘social purpose’.
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Comment and Opinion
Yorkshire Tea's cult of workers is wonderfully weird
Another day on the Yorkshire Tea production line, and a (presumably new) member of staff lobs a bit of paper at the bin
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Comment and Opinion
Human touch can be the best marketing tool possible
Carlsberg’s Reddit AMA last week showed that, sometimes, the best way for a major brand to sell itself is on a human level
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News
Vosene hopes for stand-out product with redesign
Revamped range to feature a ‘more consistent’ look
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News
Kinder Surprise is latest brand to get Minions tie-up
The launch will be supported by a TV campaign, running for five weeks from 14 September, along with VOD and in-store media
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News
Little Dish's Zoo Crew brought to life on Disney
At the beginning of this month, the brand embarked on a sampling campaign in Asda, Waitrose and Tesco stores across the South East
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News
Yorkshire Tea hopes to reach 'Brewtopia' in new push
The commercial marks the start of a year-long campaign that will comprise outdoor, digital, experiential and social media
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News
Advertising to kids facing tough new clampdown
The Department of Health is planning to clamp down on advertising to children…
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News
Volvic Touch of Fruit to explode onto TV screens
Volvic has created a new TV ad for its Touch of Fruit flavoured water.
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News
Eric Cantona to swim English Channel for Kronenbourg - on one condition
Cantona has pledged to swim the Channel… if 10,000 Brits say Kronenbourg is world’s best-tasting beer
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News
Bloo Flowers gets overhaul
The revamped range is rolling out today (1 July) featuring ‘English garden’-inspired scents
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News
Stella Artois offers fans flying tour of Wimbledon
To mark its status at the official beer of The Championships the brand has created a pop-up simulator