All Marketing articles – Page 197
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News
Carling invites football fans to lose their shirt - and get a new one in return
Molson Coors is putting £3.6m into a push for Carling aimed at football fans itching for the start of the new season
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Hovis kicks off 'wave of activity' with premium loaves relaunch
Hovis is relaunching its premium seeded and granary breads to flag up their health benefits and taste.
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Robinsons signs up for more Wimbledon until 2020
The deal will see the Britvic brand, which is this year celebrating the 80th year of its partnership with the event, continue as the official still soft drinks provider
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Jo French is new Budgens marketing director
Jo French has been appointed the new marketing director of Budgens…
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Nisa rolls out store-specific marketing material service
Nisa has been trialling a new personalised full-colour printing service for independent retailers…
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Londis launches £10k 'Bring a Friend' recruitment contest
Londis is trying to drive up retailer numbers with a recruitment campaign aimed at getting members to ‘Bring a Friend’…
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Evian to broadcast from this year's Wimbledon
The daily online show will be recorded from inside the brand’s onsite ‘Live Young Suite’
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Courvoisier redesigns market-leading cognac
The brand refresh will be supported by a global campaign later this year
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Unilever offers compressed deodorant technology to competitors
Giant claims wider use of its re-engineered spray system could transform the category and have major environmental benefits
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Firefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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Carlsberg extends 'If Carlsberg Did...' campaign to new male grooming range
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in visit to a very special barber shop
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Robinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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Surprise Sacla' stunt brings opera to school lunchtime
Pesto brand Sacla’ turned a primary school dining hall into an opera house with a surprise stunt.
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Analysis and Features
Will Lidl's 'Pepsi challenge' ads pass test with shoppers?
As Lidl’s new TV ads pit its own label against leading brands, has a new front opened in the war for market share?…
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Quorn going green with eco achievements
The veggie brand has achieved a 15% carbon footprint reduction in production of its major ingredient
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Tetley campaigns to bring back office tea break
The brand has launched a social media push after 44% of 2,000 consumers it polled said they couldn’t make time for a break
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News
Budgens offering free fruit to kids in loyalty scheme
The ‘Free Fruit Challenge’ offers school children of any age one free piece of fruit a day from participating stores
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Analysis and Features
Occasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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Southern Comfort looks to build on 'Whatever's Comfortable'
New ad will be shown in cinemas and on VOD for 20 weeks