All Marketing articles – Page 197
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NewsHeineken appoints Cindy Tervoort UK marketing director
Tervoort is currently head of marketing for cereals in PepsiCo’s Western Europe & Africa region
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Analysis & FeaturesGreat British Food campaign aims to drive up export success
Defra has announced a new strategy for promoting UK food at home and abroad
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NewsMaxxium kicks off multi-channel campaign for The Famous Grouse
Famous For A Reason push includes a TV ad telling the story of founder Matthew Gloag
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Comment & OpinionWhat can adland do with shopper marketing data?
The proliferation of shopper marketing – and the role it can play – has not gone unnoticed by large ad agencies
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Comment & OpinionLidl is top dog as first supermarket Christmas ads arrive
Hooray. Christmas is upon us, and first out of the blocks with their seasonal ads are Lidl and Asda
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NewsJack Daniel's Tennessee Fire gets 'flaming' billboard push
BBFB has launched its first outdoor campaign for cinnamon liqueur Jack Daniel’s Tennessee Fire
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News
Waitrose unveils 2015 Christmas advertising campaign
The Christmas ad features real-life suppliers who help showcase the care taken in producing Waitrose food
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NewsTreasury Wine Estates targets men with Gentleman's Collection
Treasury Wine Estates is aiming to woo 18 to 34-year-old male wine drinkers with new wine brand Gentleman’s Collection
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News'Taste the Bush' ad ruled 'sexist and degrading' by ASA
Controversial Premier Estates Wine ad campaign Taste The Bush has been ruled ‘sexist and degrading to women’
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NewsMüller Rice to sponsor NBA Games London 2016
Müller Rice will offer the opportunity to win tickets through social media promotions
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NewsHelloFresh food delivery service offers Jamie Oliver recipes
HelloFresh will also donate to the Jamie Oliver Food Foundation per Meal Box sold during the partnership
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Comment & OpinionAsda and Lidl are first off the mark with their Christmas TV ads – but do they deliver?
The first of the seasonal supermarket ads have hit our screens
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NewsBaileys gets £4.3m multichannel campaign for Christmas
It’s Not Christmas Without You campaign will comprise TV, outdoor, and social media activity
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NewsCarlsberg male grooming gets Beer'd Beauty kit for Movember
The kit (rsp: £40) contains shaving gel, aftershave cream and moustache cream
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Asda launches Christmas TV campaign
The campaign celebrates the lengths people will go to for an enjoyable festive season
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Lidl goes back to school for Christmas campaign
Lidl is educating customers in surviving Christmas with its #SchoolOfChristmas campaign
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NewsPrinces launches search for best corned beef hash recipe
Princes is launching a search for Britain’s best corned beef hash recipemark
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NewsRowse creates buzz about honey with 'biggest-ever' TV ad push
Britain’s top-selling sweet spread brand, Rowse Honey, is launching its biggest-ever marketing push
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Comment & OpinionOreo's appealing vampire battles annoying soundtrack
Oreo is an established brand in the UK, so we no longer have to put up with cutesy American kids
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Comment & OpinionAlcoholism jokes and ‘cash in hash’ – the unstuffy world of Food Tech Week
‘Food of Genius’ – one of the headline events at London’s first Food Tech Week – was anything but stuffy