All Marketing articles – Page 198
-
NewsFoster's launches C4 Helluva series with spectacular airlift
Lager brand Foster’s lifted a half-ton camper van 2,000 feet into the air by hot air balloon
-
NewsCarlsberg launches Fallout beer aimed at video gamers
Carlsberg has set its sights on the video game crowd with a limited-edition Fallout beer
-
NewsRSPCA Assured logo resonating with shoppers, shows survey
Research by the scheme suggested that 26% of 2,000 adult consumers recognised the food label
-
NewsKit Kat looks to Bond girls for cheeky Spectre ads
Nestlé has unveiled a cheeky marketing push for Kit Kat to tie in with the release of new Bond movie Spectre today [26 October]
-
NewsMonster Energy offers Call of Duty Zombies gamers double points
Zombie-slaying gamers are being targeted in a new tie-up between Monster Energy and Call of Duty
-
NewsWaitrose Kitchen: new website offers recipes and cookware
Waitrose looks to cook up a storm with new kitchen-based microsite
-
NewsEstrella Damm gets new darker bottle to ward off light
Charles Wells is rolling out a new darker brown glass bottle for fast-growing Spanish lager Estrella Damm
-
NewsDave Lewis: ‘Tesco’s sense of humour is winning back shoppers’
Lewis believes having a light-hearted relationship with its customers is as important as restoring more competitive prices
-
NewsStop all junk food adverts to under-16s, says FDF
The Food & Drink Federation has called for companies to stop all advertising of junk food to children under the age of 16
-
Comment & OpinionBusiness needs purpose and a story - so make it a good one!
Consumer-facing businesses need a purpose. They need to have a story
-
NewsFMCG round-up: week beginning 19 October 2015
This week featuring brands including Asahi, Portlebay Popcorn and Boost
-
NewsShopkins collectibles brand moving into the food aisle
Collectibles craze Shopkins will be ramping up its presence in stores with the launch of branded food lines
-
NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
-
NewsViral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
-
NewsConsumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
-
NewsDigital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
-
NewsEditor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
-
NewsOutdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
-
NewsPackaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
-
NewsShopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda