All Marketing articles – Page 198
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Lambrini responds to downturn with redesign, sponsorships
New packaging, names, designs and campaigns for Halewood International brand
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Tesco gets ready for Ramadan in London
Supermarket’s religious festival activities include food donations, event sponsorship and a redesigned van
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Heineken tackles £8.5m promotion push for Rugby World Cup
Limited edition packaging will offer consumers chance to win big RWC prizes
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Tiger Tiger redesigns condiment range
Claiming Chippa was the UK’s only gluten and dairy-free condiment range, Tiger Tiger said it would change the perception that free-from brands are “worthy and dull”
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Bargain Booze launches ‘cheeky’ take on Aldi adverts
Bargain Booze has launched a “cheeky” advertising campaign reversing the successful series of Aldi price comparison adverts as the off-licence chain matches the price of Carlsberg Export and Smirnoff vodka with the discounter’s own-label products.
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Warburtons rolls out shaped Thins to boost family appeal
Warburtons is set to sink its claws deeper into the sandwich alternatives market
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Lidl pits its products against leading brands on new website
Lidl has launched a website showing how its own products have performed in blind taste tests versus leading branded and rival own label lines.
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Leerdammer targets BBQ season with Toastie & Burger slices
Bel UK marketing director Steve Gregory said the rebrand would be supported by a marketing push starting next week
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Lucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
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PepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
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Molson Coors to take UK distribution of Staropramen from Carlsberg
Molson Coors acquired Staropramen in 2012, but the beer is currently sold under license in the UK by Carlsberg
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Jägermeister teams with Old Jamaica for 'Root56'
The brand will roll out 200,000 packs to retailers consisting of a bottle of Jäger and a can of Old Jamaica ginger beer
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Lidl's new ad campaign passes taste test
The 30-second commercial, which is due to air on ITV1 at 7.15pm during the Emmerdale break, will run for 17 weeks
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AHDB outlines radical overhaul plans
Under the new plan, senior team members from across the divisions will be moved into “wider functional roles” to drive “collective delivery”
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Westons starts biggest ever cider marketing push
The £1m push, based around the slogan ‘Crafted to perfection’, will see outdoor ads for the brands appear at 600 sites across the UK until the end of July
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Plenty kicks off wider roll-out of cleaning wipes range
Plenty is to launch a £2m push for its new cleaning wipes range, which is rolling out across the trade from this month.
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Airwaves gets extreme with strongest flavour to date
Wrigley is supporting Airwaves Extreme with national TV, print, online and in store advertising that forms part of a £5.5m investment
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Propercorn gets £1m London push
The campaign combines billboard, bus and print advertising with experiential activity centred on a bold popcorn kernel pattern
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The Coconut Collaborative creates overseas free-from success
The business is this month rolling out its coconut-based yoghurts - which are free from dairy, soya and gluten – to 70 Franprix and 75 Monoprix stores in France
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Honey Monster Foods get latest Minions tie-up
The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores