All Marketing articles – Page 199
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NewsTrade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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NewsTrade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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NewsJimmy Doherty joins Taylors of Harrogate for coffee ad
Taylors of Harrogate is this week launching an £800,000 TV campaign featuring the presenter and farmer…
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NewsRetailers sign up for PRS and PPL fee-free in-store music
AF Blakemore is the latest grocery company to have signed up for an alternative way of playing in-store music
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NewsRuth Jones and Ben Miller join Tesco family in new ad push
Tesco has turned to the director of the iconic title sequences for James Bond
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Comment & OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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NewsM&S launches Sparks card to reward its 'members'
M&S says its new Sparks members club is about more than just loyalty
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NewsLicensed to make a killing: serious business at BLE
At a global level, licensed merchandise and services were worth $241.5bn (£160bn) and generated $13.4bn in royalty revenue
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NewsElla's Kitchen launches Britain's Weanagers on YouTube
Ella’s Kitchen has developed a fly-on-the-wall documentary series featuring weaning stories
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NewsGSK backs new True White toothpaste with £1.3m push
GSK has launched a £1.3m TV push to support its new Sensodyne True White toothpaste duo
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NewsIs egg industry planning accreditation scheme for processed eggs?
Trademark application could pave way for accreditation scheme for processed food products
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NewsTuckey's revamps Proper biscuits and adds shortcake extension
Biscuit brand Tuckey’s Proper has been revamped with a new look and variant
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NewsMorrisons Milk for Farmers dairy brand goes nationwide
The Milk For Farmers brand was introduced after Morrisons came under fire for its milk procurement policies
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NewsHP Sauce gets set for Movember with new photo competition
HP Sauce has launched a partnership with the Movember charity campaign for the fifth successive year
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NewsChiquita launches first UK marketing campaign
Banana brand Chiquita has launched its first ever UK consumer campaign by advertising on 300 London taxis.
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NewsTesco's Price Promise overhaul to launch across the UK on Monday
Tesco’s Price Promise to become Brand Guarantee as own-label dropped from price-matching scheme
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NewsAll because... Cadbury seeks a 21st century Milk Tray Man
Cadbury marks 100th anniversary of Milk Tray with a nationwide search for a new Milk Tray Man
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NewsWyke Farms targets strong overseas growth with British focus
Wyke Farms sets ambitious growth targets for exports after packaging revamp
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NewsMaxxium reveals strategy to grow Courvoisier brand in UK
Maxxium to target millennials and promote premium variants
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NewsIndie Beer Can Festival returns for a second round
The Indie Beer Can Festival - which gives brewers the chance to get their beers canned - will return next May