All Marketing articles – Page 2
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NewsCarlsberg Britvic launches 1664 Bière 0.0% into grocery
The launch will be backed by a ’multimillion-pound’ campaign from April
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsTesco appoints first specialist social media agency to tap TikTok impact
‘We’re focused on strengthening our social media strategy’
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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NewsLidl sells 72 bars of Dubai-style chocolate a minute on TikTok Shop
The limited run of 6,000 Lidl Dubai Style Chocolate bars went on sale at 9am, priced at £3.99 plus £1 postage, and sold out by 10.24am
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Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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RankingsBritain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
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Comment & OpinionMarketing in 2025 will be about where, not how much
Nailing the right mix of old and new media will continue to give marketers a headache
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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NewsJunk food ad ban facing ‘multiple’ legal challenges as ministers refuse law rewrite
Karen Betts told The Grocer this week that the industry was still in the dark about key details of what ads faced being outlawed
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NewsDiageo plans push to restore Smirnoff Ice RTD to former glory
The lemon-flavoured alcopop is currently the fourth top-selling RTD in UK grocery
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Comment & OpinionFarming disinformation is rife with idyllic imagery on packs
‘Humane-washing’ uses deceptive labels and imagery to sell animal-derived products, says Dan Crossley, executive director at the Food Ethics Council
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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NewsLipton ‘discontinues’ Peach Ice Tea in Instagram stunt
Lipton yesterday posted a graphic of its Peach can adorned with angel wings to the social media site
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NewsJeremy Clarkson’s Diddly Squat range hits Deliveroo Hop
“Slow farming meets rapid delivery” according to Diddly Squat and Deliveroo
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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ProfilesMy food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’