All Marketing articles – Page 2
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Analysis and Features
How fmcg is celebrating Pride Month 2024
Major grocery players like HelloFresh, Co-op, Britvic, Sysco GB and Tesco are demonstrating their commitment to Pride this month
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Comment and Opinion
The art of marketing the little (more expensive) luxuries to grocery shoppers
In uncertain economic times like today, the ‘lipstick effect’ often takes hold
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Analysis and Features
Cute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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Comment and Opinion
Morrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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News
Gherkin brand Mrs Elswood goes ‘modern’ with cornichons for cheeseboards
The launch follows the brand’s first TV ad campaign, which premiered in January
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Analysis and Features
What’s driving the flurry of premium own label NPD?
Waitrose and Asda are the latest with big premium tier launches
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News
Peroni unveils summer marketing drive as Capri sales soar
Stile Capri has been a standout performer for Peroni in the past year
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News
Actiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
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News
Fussy rapped by ASA for spoofing Lynx on social media
The startup posted an image of a fake deodorant product called ‘Mynx’ to Instagram and LinkedIn in December
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News
Aldi playing whack-a-mole with Tesco’s price matches
The discounter has been undercutting Tesco as part of a fightback that launched last month
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Comment and Opinion
What Mondelez’s tie-up with Biscoff says about Cadbury’s NPD strategy
Regardless of what NPD Mondelez is planning, its partnership with Biscoff is bound to lure in shoppers
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Analysis and Features
What happens when retail media overtakes TV advertising?
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
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Analysis and Features
How manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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Category Report
Cheese trends 2024: Battle of the heavyweights
The big cheese brands are back in growth and fighting for consumer attention. Who will win, and where does this leave smaller producers?
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Comment and Opinion
What immigration will mean for UK food & drink
Newcomers to the UK will import inspirational tastes, flavours and customs along with religious and cultural festivals, says Richard Cope, senior trends consultant at Mintel Consulting
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News
Darren Blackhurst quits Morrisons with Rachel Eyre set to return
Retail veteran Blackhurst rejoined Morrisons in March as cover for Rachel Eyre, who is on maternity leave
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News
Moth launches summer OOH push and seals new grocery listings
Moth has landed grocery listings in three new retailers in recent weeks
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News
Morrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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Comment and Opinion
Twix ad biker gang play it for laughs
A gruff biker gang enjoy a chocolatey snack
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News
Cadbury UK brings back Top Deck chocolate bar after two decades
The retro bar will return to supermarket shelves later this month