All Marketing articles – Page 20
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Comment & OpinionWhat marketers can learn from stand-up comedy
Marketers worry humour isn’t premium or isn’t right for their category, but this is completely untrue, says Jonathan Fraser, chief strategy officer & co-founder of Trouble Maker
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NewsFlorette partners with Jet2holidays and Megan McKenna
The on-pack promotion will launch on 1 May and appear on over six million packs of Florette
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ProfilesMy food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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Comment & Opinion‘Nanny state’ fears perpetuate an unhealthy food system for children
The food system remains stacked against parents trying to do the right thing by their children, says Barbara Crowther, campaign manager of Children’s Food Campaign at Sustain
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NewsJeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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NewsCheestrings partners with The Garfield Movie
The snacking cheese brand will run an exclusive on-pack promotion in partnership with The Garfield Movie
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Comment & OpinionWill ASA research herald the end of ‘green’ fresh imagery?
Advertising imagery that appeared ‘fresh’ was able to elicit beliefs in much the same way as terms such as ‘natural’ or ‘plant-based’, says the ASA
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NewsOceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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NewsIceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’
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NewsBig Drop successfully challenges ‘Dry January’ trademark application by Alcohol Change UK
The ruling means brands can talk about Dry January in terms of not drinking in January without fear of reprise
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NewsYoplait teams up with TV’s Josie Gibson for kids’ yoghurt push
Children were increasingly being fed ultra-processed, high-energy, nutrient-poor foods such as biscuits and cakes instead of yoghurt, Yoplait said
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NewsFridge Raiders launches multimillion-pound Get the Day Done campaign
The campaign centres on Fridge Raiders as a convenient, high-protein option for busy lifestyles, the brand said
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NewsPersil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Comment & OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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NewsCampaign group lodges CMA complaint over ‘false’ salmon farming claims
Scamon Scotland claimed Aldi, Asda, Co-op, Lidl, M&S, Sainsbury’s and Tesco had displayed false claims over fish farming
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Comment & OpinionIs Tesco’s Clubcard Prices rebrand enough to prevent another Lidl trademark battle?
IP lawyers weigh in on if Tesco has done enough to avoid another lawsuit from Lidl
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Category ReportYoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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NewsMorrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
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Category ReportAmbient and canned trends 2024: Hanging in the balance
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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NewsDragons’ Den-backed Alf Turner sausages back in the mults
The Hampshire-based butcher brand has secured listings for two sausage lines