All Marketing articles – Page 200
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Comment & OpinionHovis back on the bike as kids flee CGI nightmare
Hovis, a boy on a bike… you know what to expect. Except the bread lackey of the 1973 ad has been replaced
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NewsMajestic Wine in craft beer challenge for Oktoberfest
The event seeks to find ‘the best craft beer in Britain’
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NewsArla to roll out delayed Arlagården farm assurance scheme
The scheme, intially planned for last year, will now go live in the UK in October
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NewsRetailers score high at 2015 Blas na hEireann Irish Food Awards
SuperValu emerged as the top-scoring retailer by some distance at this year’s Irish Food Awards
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NewsSupermarkets use 5p bag charge to support dementia research
Retailers back dementia research through 5p bag levy
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NewsFamilies to feature in 'real-time' McCain TV ads
McCain has today launched a TV push to reinforce its positioning as ’synonymous with teatime’
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NewsWyke Farms gives Cheddar portfolio a revamp
Wyke Farms has given its Cheddar portfolio a £1.6m revamp in a bid to achieve a four-fold sales increase
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NewsMizkan Euro gives Haywards pickles new look and recipes
Mizkan Euro is relaunching the Haywards brand as it looks to revive the pickled vegetable market…
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Comment & OpinionHow brands can get Instagram right
Rob Wainman of We Are Social sets out the dos and don’ts for fmcg brands
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NewsWaitrose launches Winnie the Pooh inspired autumn TV campaign
Waitrose launches new autumnal TV ad
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NewsCourvoisier launches Toast of Paris campaign
Courvoisier is aiming to appeal to younger drinkers, cater to a wider range of occasions and encourage uptake
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NewsTesco axes 'scale for good' to focus on 'little helps'
Tesco boss Dave Lewis has axed one of the three key CSR pledges launched by his predecessor Philip Clarke
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NewsCricketer Farm wins first national listing with Co-op
Cheddar maker Cricketer Farm has secured its first national supermarket listing with The Co-op Group
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Comment & OpinionA pint for the lady: why booze marketing should stop stereotyping
The belief that what we drink is linked to our gender is a product of some very outdated marketing
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NewsBirds Eye reveals plan to rejuvenate flagging frozen foods
Birds Eye has set out plans to unlock an additional £676m of revenue in frozen food over the next three years
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NewsWaitrose links with Telegraph for new wine partnership
Telegraph Wine from Waitrose will offer an “extended” range including exclusively curated wine cases
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NewsGino D'Acampo teams up with Asda for fresh pizza base range
The range is set to roll out on 5 October in three varieties
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NewsAntonio Carluccio named new face of Cirio tomato products
The Italian chef will feature in Cirio advertising and PR in the UK and Australia
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NewsVita Coco launches 'Swear by it' coconut oil information site
The site will offer recipes and health and beauty advice