All Marketing articles – Page 201
-
-
NewsEcover makes more bottles from 'ocean plastic'
The bottles are available from Waitrose exclusively from the beginning of October
-
NewsShake-up of rules for food & drink advertising to children planned by CAP
The Committee of Advertising Practice (CAP) has launched what it said would be a far-ranging review of the self-regulatory system
-
NewsThe Black Farmer launches roast-in-bag pork joint
The joint is going into The Co-op later this month
-
NewsCockburn's port ramps up Christmas focus with gift tins
Symington Family Estates is marking the 200th anniversary of Cockburn’s Port with the launch of three gift tins
-
NewsMaxiNutrition campaign features England rugby players
GSK has launched a £1.2m multichannel campaign for MaxiNutrition featuring England rugby players
-
NewsZeo sells limited edition for Breast Cancer Awareness
10p from each bottle will be going to the Pink Ribbon Foundation
-
Analysis & FeaturesThe winners of the 2015 Marketing, Advertising and PR Awards
We reveal winners of 2015 Marketing, Advertising and PR Awards
-
Comment & OpinionTarget audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience
-
Comment & OpinionJohnnie Walker's eclectic ambassadors jump on the joy wagon
Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things
-
NewsMorrisons gets behind #GivingTuesday charity event
Morrisons has thrown its weight behind global charitable campaign #GivingTuesday this year
-
NewsLandmark launches 'All You Need' Rugby World Cup promotion
Landmark Wholesale has launched a 12-strong bestseller promotion for the Rugby World Cup…
-
Comment & OpinionWorking with vloggers: how brands can get it right
”Retailers have long handed handsome pay packets to stars of TV and the big screen”
-
Comment & OpinionAs the MAP Awards approach, check out The Grocer team’s favourite ads
Tomorrow is a red-letter day for fmcg marketing. For at 4pm (Friday 25 September), we will reveal the winners
-
NewsHain Daniels gives Linda McCartney's 'sharper' new look
Hain Daniels is rolling out a new look for its Linda McCartney’s brand
-
NewsSavse plays on 'hard to say' name in new advertising campaign
The ‘Hard To Say, Easy To Love [Sav-say]’ campaign kicked off on Monday…
-
NewsPublicity stunt: Heineken unveils action-packed Bond ad
Heineken has launched an international TV and cinema advert starring Daniel Craig
-
Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
-
NewsElla’s Kitchen links with Save the Children for Christmas pouch
Ella’s Kitchen has brought back its Christmas meal pouch, this year in partnership with Save the Children. The Jingle Belly Christmas Dinner, available now from Asda, Boots and Sainsbury’s, is a blend of turkey, potatoes, broccoli, parsnips, carrots, cranberries and sprouts suitable for babies aged seven months-plus ...
-
NewsLocal labelling must be stepped up says Defra's Liz Truss
It comes after a YouGov survey found consumers see local food as a top priority