All Marketing articles – Page 202
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NewsNestlé Waters links with Wildlife Trusts for nature campaign
The Get Better with Nature push aims to help improve the health and wellbeing of the UK population
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NewsDiamond White cider relaunched as wine alternative
Rolling out from this month, the 7.5% abv drink will be available in 500ml cans and two-litre PETs
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Comment & OpinionParents’ loss from Osborne spending review may be lunchbox brands’ gain
Brands have to be savvy about what they are pitching to the lunchbox market and how
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NewsJohnnie Walker goes further with new global ad push
Diageo is looking to appeal to millennials with the biggest-ever global campaign for Johnnie Walker
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NewsSensodyne is 'simplified' by GSK in rationalisation move
GSK is aiming to reduce shopper confusion by ‘simplifying’ its Sensodyne range
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NewsProper Beans brand renamed Mason and given new variant
Posh baked beans brand Proper Beans is celebrating its first birthday with a brand overhaul
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NewsGregg Wallace backs 'Deck to Dinner' local fish initiative
UK fishermen have teamed up with MasterChef’s Gregg Wallace to encourage shoppers to try more types of local fish
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NewsYoung's Seafood applies to trademark Spey Valley sub-brand
Young’s Seafood could be set to launch a new sub-brand after registering a trademark for the name Spey Valley
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NewsAlbert Bartlett sponsors Martian potato grower
Potato grower Albert Bartlett has announced a partnership with upcoming Matt Damon movie The Martian
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NewsAustralian vitamin drink Vitamin Fix promoted as 'disgusting'
A ‘disgusting-tasting’ Aussie vitamin drink is raising its UK profile with a listing in Selfridges
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NewsCoca-Cola launches ad offensive in wake of sugar war
Coca-Cola has launched a major new health focused advertising drive
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NewsWorthington beers to be brewed under licence from Molson Coors
Worthington beers are to be brewed under licence from Molson Coors by consultancy Planning Solutions Limited
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NewsMorrisons tests 'friendly' new logo at Merrion Centre, Leeds
Morrisons is testing a new logo at its relaunched Merrion Centre supermarket
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NewsPork Farms Group rebrands as Addo Food Group
The new identity is being launched through new signage across the group’s estate
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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NewsNescafé to focus its web presence on Tumblr
Nescafé is abandoning all its traditional websites in favour of Tumblr
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NewsMatthew Williamson-designed Aero bars set for launch
Nestlé has unveiled Aero wrappers created by fashion designer Matthew Williamson
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NewsFreida's launches Fertile Food bar for women trying to conceive
Functional snack bar brand Freida’s Pantry has launched a bar aimed at women trying to conceive
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NewsBelvedere launches TV push for link with James Bond film Spectre
Belvedere vodka has launched a global TV campaign to mark its partnership with forthcoming Bond film Spectre
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NewsVitabiotics launches TV campaign for Wellbaby and Wellkid
The push emphasises the importance of vitamin D in relation to normal growth and development of bone in children