All Marketing articles – Page 204
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News
Aldi to sponsor Team GB in lead-up to 2016 Olympics
The supermarket group will work with the British Olympic Association (BOA) to deliver key initiatives including the organisation’s youth engagement programme
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News
Nestlé and Coca-Cola to trial new recyclable packaging
A consortium is testing the feasibility of including flexible laminated packaging in household recycling schemes
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News
Monster Raving Loony Party get branded ale in Hogs Back coalition
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
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News
Fabulous Bakin' Boys rebrands as The Fabulous Bakers, promises 'back-to-basics'
“The team is really excited to be the first mainstream branded bakery to use only natural, honest kitchen-cupboard ingredients with no artificial nonsense”
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News
Ant & Dec's relationship with Morrisons ends
Morrisons and Ant & Dec are calling time on their multi-million pound advertising deal, two years after it was first signed
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News
Budweiser campaign to help amateur footballers score moment of fame
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
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News
Black Garlic rebrands for foodie crowd
Black Garlic UK has re-branded its black garlic in a bid to appeal to ‘foodie’ customers and home chefs. Balsajo will roll out to 100 Sainsbury’s stores this month as well as delis, gourmet food stores and health food shops. The quirky ingredient is made from white ...
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News
Mother's Day #instorespot campaign winner announced
This verdict follows a steady stream of submissions on Twitter and via email over the last week
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News
Diageo sees value in price-marked packs for Johnnie Walker
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
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Comment and Opinion
Sales promotions can withstand the demands of modern marketing
Simon White of Campaign Marketing illustrates why promotion marketing has remained a robust field since the ’80s
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News
Morrisons store managers given more autonomy
The plan allows individual stores more say over where deals are sited, stock levels, as well as seasonal executions
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News
Pernod Ricard refreshes look of Malibu premix range
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
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News
Britvic appoints Unilever's Kevin McNair as GB marketing director
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
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News
Propercorn rebrands and expands range
The new packs feature the brand name in larger, bolder letters with a less busy popcorn graphic
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Analysis and Features
Tobacco display ban for independent retailers looms
They had three more years than supermarkets to prepare, so are indies ready for the tobacco display ban?
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News
New The Co-operative Group TV campaign to focus on nostalgia
Focusing on nostalgia will be a change of tack for the society, which in recent years has been aiming to attract younger customers
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News
Tyrrells rebrands popcorn range to 'Poshcorn', experiences 48.9% growth
In addition to the name change, the popcorn has a new look featuring a large crest in the centre of the bag, and black and white vintage photos
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News
Schweppes begins new ad campaign in midst of Tesco dispute
The ad campaign will run from the end of April across on-demand TV, cinema, digital and outdoor media
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News
Investment sees Annabel Karmel baby food expansion
A proportion of the £1.5m funding will be used to further develop international markets, with a focus on the Middle East, Hong Kong, China and the US
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News
Burton's Biscuit Company signs US distribution deal
Although it has distributed to the US before, the supplier said the deal represented a big increase in focus on international brand building