All Marketing articles – Page 204
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NewsHeinz pairs with Warner Bros for After School Heroes push
Heinz has partnered with Warner Bros Consumer Products for new promo campaign After School Heroes…
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Comment & OpinionAldi flies the Union flag for Rio Olympics
Will Aldi’s sponsorship of British athletics prompt other retailers to start shouting more about their British credentials?
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NewsAldi launches YouTube TV channel
The new channel will offer recipes, advice and news on the latest food trends
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NewsClover Original gets 'unprocessed' revamp
Dairy Crest has reformulated its Clover Original spread to contain no -artificial ingredients
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Comment & OpinionBargain Fever Britain shows the panic... but not much else
Remember Black Friday? Wembley natives showed no chill once Asda’s doors slid open…
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NewsRichmond sausages get rugby-themed flavours for World Cup
Kerry Foods is to roll out limited-edition Rugby World Cup-themed flavours for its Richmond sausages range
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NewsHamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer
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Comment & OpinionLocal searches: are you ready to be found?
”By accounting for a consumer’s constantly changing location, all businesses can benefit”
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NewsPepsiCo kicks off its UEFA Champions League push
PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16
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NewsSam Warburton signs up to Duracell #PowerCheck campaign
#Powercheck will track performance indicators during the course of this year’s Rugby World Cup
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NewsCheryl Fernandez-Versini links with Greggs for charity choc
The bar goes on sale on 8 September and will raise money for the singer’s charitable trust
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NewsMorrisons told to provide shoppers with greater clarity on Match & More
The ASA has told Morrisons not to repeat the adverts for Match & More until it has provided consumers with clearer information
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NewsMetcalfe's Skinny relaunches 'crunchier' tortilla chips
The range will now be called Popcorn Crisps
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NewsSpar brings back Shop & Win
Shop & Win first ran for six weeks in August last year and gave customers the chance to win daily prizes
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Comment & OpinionWill Cheryl’s tie-up with Greggs have the X factor?
Cheryl Fernandez-Versini and Greggs seem an unlikely couple, but unusual pairings have worked in the past
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NewsBritish lamb campaign under threat from government "delay"
The AHDB push, which included supermarket promotions, has yet to be signed off, angering producers
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NewsMeantime admits London Lager sometimes brewed in Netherlands
Capacity constraints had sometimes made this unavoidable, the craft brewer said
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NewsUnearthed unveils Christmas gift snacks
The range will be exclusive to Waitrose and launches in December
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Analysis & FeaturesPromotional turbulence created by changeable weather
Changeable weather has made this a tricky summer for retailers – and has kept merchandising teams busy in store…
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Comment & OpinionCraft beer faces a potential identity crisis
Meantime’s embarrassing episode with the outsourcing of its London Lager to Holland neatly illustrates a craft issue