All Marketing articles – Page 205
-
News
Lucozade brings back 79p price-marked bottles
Lucozade has re-introduced its limited-edition 79p price-marked bottles across its Sports and Energy…
-
News
Humzingers gets new look to flag up health credentials
Fruit snack brand Humzingers has been given a new look designed to highlight its ’wholesome and healthy’ qualities.
-
Comment and Opinion
Marketing and blogs: setting the standard
Word of mouth is older than marketing itself. It has been informing purchase decisions long before the ‘Mad Men’ came to t…
-
News
PG Tips premium tea range revamped by Unilever
With sales of standard everyday tea in decline PG Tips is hoping to tap demand for premium tea
-
News
Co-operative Food to offer 10% discount on groceries for NUS Apprentice cardholders
Money raised from the card will fund The National Society of Apprentices which represents the needs and welfare of apprentices and vocational learners
-
News
Yorkshire Tea and The Gruffalo launch tree planting push
Yorkshire Tea has teamed up with The Gruffalo to promote a pledge to plant one million trees over five years.
-
News
Cîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
-
Analysis and Features
How can food & drink companies grab the grey pound?
The food and drink sector is lagging behind others in fulfilling the needs of older consumers. Why?…
-
News
Birds Eye to put £2m into anti-food waste campaign
Entitled ‘iFreeze, iSave’, Birds Eye’s campaign will have a strong focus on how much money families can save by reducing the amount of food and drink thrown away
-
News
E-cig supplier Nicocigs to offer 'free' tobacco gantry
An electronic cigarettes company is offering independent retailers across the UK “free” tobacco gantries…
-
Comment and Opinion
What you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
-
Comment and Opinion
Coca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
-
News
M&S to start first ever film partnership
Retailer will join with Pearl & Dean to promote ‘The Second Best Exotic Marigold Hotel’ with in-store promotions
-
News
Marketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
-
News
Morrisons cuts deal with Sambonet for loyalty offer
Twenty stickers, equivalent to a spend of £200, entitles shoppers to choose from a selection of 11 items from the premium Sambonet kitchenware range
-
News
Poundland found guilty of misleading consumers
Dispute centres around claim of “Everything for £1”, upheld after 3 complaints some items cost over £1
-
News
Poundland partners with lottery to raise £150k for breast cancer charity
Lottery company says a previous campaign with Poundland raised more than £300,000 for the Royal British Legion
-
Comment and Opinion
Walkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
-
Comment and Opinion
Reputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
-
News
Elvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push