All Marketing articles – Page 205
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NewsTesco offers customers chance to try before they buy
The new campaign will enable consumers to taste any branded Tesco to-go product before purchase
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NewsAsda to donate £360k raised from Welsh plastic bags
The money raised from the Welsh Government’s 5p single use carrier bag initiative will be distributed via the Community Foundation in Wales
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NewsTOWIE star Mark Wright is 'hunky helper' for Danone's Oykos
The star is helping Danone promote its new Oykos ‘Oh So Heavenly Vanilla’
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NewsBritish halal lamb promoted through new film
The film, entitled ‘Farm to Fork’, will be broadcast through The Islam Channel and on AHDB’s Beef and Lamb TV channel on YouTube
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NewsCuckoo overhauls muesli packs and shrinks pots to 150g
The brand says this makes it easier to consume pots on the go
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NewsHomecare equipment supplier Minky rolls out new look
A new logo and design will roll out from September
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NewsFrieslandCampina launches healthy yoghurt drink Optiwell
FrieslandCampina UK is to spend £25m over the next four years to promote a major new yoghurt drink brand
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NewsBernard Matthews brings back 'Turkey Hall' in brand revamp
Bernard Matthews is returning to its roots as part of a radical £3m brand overhaul
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Comment & OpinionFood's in vogue in the fashion world
Food and fashion can make for a powerful in-store experience, argues Gregor Jackson at gpstudio
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Comment & OpinionVloggers get a taste of the regulatory stick
The ASA has got its teeth into the previously unregulated world of vlogger brand endorsement
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NewsIrn Bru glass bottle return service ended by AG Barr
The popular 750ml glass bottle line including brands Irn Bru, Cream Soda and Cola will all still be available
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Analysis & FeaturesScreenagers as shoppers: how to target Generation Z
Permanently glued to their smartphones, Generation Z should be an advertiser’s dream…
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NewsStar Wars fever inspires retailers to step up activity early
New Star Wars movie The Force Awakens is still four months away, but the grocery industry is already gearing up
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NewsFerrero unveils Christmas marketing and innovation
The supplier is planning new festive lines and pushes for Kinder and Ferrero Rocher
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NewsCorona brings the beach to London with Old Street event
The brand created a mini beach with deckchairs, palm trees and a Corona bar
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NewsPussy energy drink gets brand revamp
The brand is also introducing a 79p price-marked can for the first time, after previously offering a £1 PMP
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NewsCoca-Cola is brand most resilient to own-label, research says
Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand
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NewsAsda launches new “made with British milk” labelling
The new labelling will support Asda’s commitment to sourcing its own-label Cheddar using 100% British milk from Arla, the retailer says
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NewsIceland teams up with GBBO star for new cookbook
Iceland is celebrating its 45th anniversary this year and the new book will feature 45 recipes which showcase the brand’s ‘The Power of Frozen’ campaign
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NewsNutella fans get a personal promotion from Ferrero
Ferrero is aiming to tap the personalisation trend with £1.7m push ‘Your Nutella, Your Way’