All Marketing articles – Page 206
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NewsPremier Estates Wine faces 'Taste the Bush' backlash
Angry consumers have taken to social media to declare the digital push “sexist”, “vulgar” and “childish”
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Analysis & FeaturesHas the traditional loyalty scheme passed its sell-by date?
A new report warns plastic points are out and smartphones are in
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NewsEmerge refresh looks to push energy drink brand upmarket
Redesign comes as sales of Emerge are up 49.9% year-on-year to £30.3m
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Comment & OpinionAwards give you shelf credibility
It has been a whirlwind of awards judging for me over the past two weeks, including The Grocer New Product Awards
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NewsCyprus halloumi PDO bid opposed by UK cheesemakers
UK cheesemakers have vowed to fight an application to grant halloumi Protected Designation of Origin (PDO) status
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NewsBassetts vitamins revamped to make range easier to shop
From this month, Mondelez will reduce the range to ten SKUs, across five age brackets
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Comment & OpinionThatchers plays quality card in eccentric, slow-motion success
Thatchers has recently sought to play up its rural history with a part-animated, slightly cheap-looking TV spot.
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NewsHow Andrex Do You Feel? campaign continues with new TV ad
The 30-second ad forms part of the brand’s How Andrex Do You Feel? push
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NewsNew Durex Play campaign suggests 'something new'
Created by TMW Unlimited, the promotional push encourages couples to ‘try something new’ by giving them the opportunity to win £2000
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NewsThe Fabulous Bakers put out first ad since rebrand
The video will be supported by press, PR and sampling events
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NewsPremier Estates Wine urges consumers to 'Taste the Bush'
The brand’s first ad campaign ”aims to debunk the pompous blandness of the category”
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NewsCourvoisier launches luxury fragrances
Each of the two Célébration Sensorielle gift boxes contains a 70cl teardrop-shaped bottle of Courvoisier
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NewsArla launches on-pack marque to flag up co-op credentials
Arla is to display new labelling to highlight its farmer-owned credentials on its branded products from the autumn
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NewsCharlotte Green joins Divine Chocolate from Nestlé as marketing director
Fairtrade chocolate supplier Divine has appointed Charlotte Green to the new role of marketing director.
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Comment & OpinionCarling’s football manager move could be a masterstroke
The leagues are going ‘clean’, the organisations are in crisis, so Carling’s LMA move looks ingenious
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NewsPulled pork campaign had £7.8m 'halo effect' on fresh pork
The first phase of AHDB Pork’s pulled pork campaign resulted in a 21.4% year-on-year increase in pork shoulder volumes
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NewsMourinho, Wenger and Carling: Beer to partner with football managers
The deal will see the League Managers Association support a number of consumer promotional programmes
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NewsKerry gives Low Low cheese a 'radical' healthy makeover
Kerry Foods’ low-fat cheese brand LowLow has undergone a range revamp, with new “all natural” recipes…
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NewsSlimFast aims to triple UK retail sales
SlimFast is looking to get ‘back on the radar’ with new products and a £3m push as it unveils the biggest relaunch…
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NewsTracklements gets a premium rebrand
The condiment jars now feature recipe numbers, descriptive product names, such as Robust Wholegrain Mustard and Fresh Chilli Jam, and hand drawn illustrations