All Marketing articles – Page 207
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NewsLucozade Ribena Suntory looks to boost Orangina sales with new campaign
Lucozade Ribena Suntory is hoping to turn around falling sales of Orangina with a £4m campaign
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NewsThatchers set for its latest TV campaign
Thatchers Cider is launching a new TV campaign filmed in and around the company’s cider mill at Myrtle Farm in Somerset…
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Comment & OpinionCan Aldi’s Olympic deal unite Britain and Germany?
The borders dividing countries in global commerce have become blurred
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Comment & OpinionCan Guinness' crafty beer win over the hipsters?
If ever something was going to test the hipster-driven craft beer revival then this is it…
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NewsFuel10K relaunches protein porridges
Protioats have been reformulated and now need to be added to milk rather than water
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NewsTesco agrees to clarify lamb origin on label
Tesco has agreed to change the labelling of a New Zealand lamb product marketed on its website…
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NewsBlackthorn cider goes Gold in premium rebrand
C&C is also introducing a new variant, 5.5% abv Blackthorn Reserve, which will be available in a two-litre PET bottle
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NewsSol gets into the 'Espiritu Libre' with unique prize promo
Heineken is highlighting Sol’s ‘Espiritu Libre’ – free spirit – with a promotion
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News'Real men' wanted in new Burts ads
Members of the public are encouraged to nominate the man in their life than ‘does it right’
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Analysis & FeaturesWhy podcast marketing is an idea worth listening to
The audience is growing, creating opportunities for fmcg brands
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NewsMcVitie's goes on tour with biscuit ice creams
The company’s ice cream van has been touring a series of London landmarks this week
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NewsKinnerton focuses on quality with image rebrand
British confectioner Kinnerton is aiming to transform its image with a quality-focused rebrand
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NewsAldi boosts British credentials with Team GB sponsorship push
As well as customer facing campaigns, Team GB athletes have also been working with Aldi staff
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NewsCarlsberg takes latest ad for a kickabout
New ad is part of a £12m media investment for Carlsberg this year
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NewsTrebor refreshes identity as it looks to master mintyness
The new packs feature the slogan ‘Master of mintyness’ under the brand name
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NewsLucozade push aims to give energy to 'daily strivers'
The drive, which launched in June, aims to reposition the drink away from younger consumers and towards ‘daily strivers’
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NewsCaptain Morgan sails into Bacardi territory with new white rum
Captain Morgan is the number two rum brand, and is growing fast, with sales up 19.1% to £87.6m
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Comment & OpinionThe golden rules of launching at Christmas
Christmas is a huge opportunity for NPD but standing out from the crowd is tough. Gareth Evans of Five by Five looks out how to get your festive launch right
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NewsCharlie Bigham's revamps pie recipes
Shepherd’s Pie and Cottage Pie look to enhance old recipes as part of relaunch
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NewsLily's Kitchen to sponsor dogcast
The pet food brand announced a tie-up with the Houndsounds podcast for dog owners