All Marketing articles – Page 208
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News
The Valentine's Day #InStoreSpot competition
We’re on the lookout for eye-catching instore displays from individual brands for Valentine’s Day as part of our new #instorespot competition. If you think a brand has pulled out all the stops this Valentine’s Day, tweet us a pic and it could well end up being the winning entry. Our ...
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News
IWC sticker on wine bottles increases sales by 15%, studies find
Supermarkets already had stickers on POS materials, but applying them to bottles saw quick rise in sales
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News
Fruit Heroes get new look emphasising nutritional content
Healthy Danish snacking brand Fruit Heroes has been given a makeover 16 months after making its British debut…
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Comment and Opinion
Starburst finds an intense new way to shout about flavour
Brands go to great lengths to ‘visualise’ flavours, from M&S’s oozy close-ups to that Boursin ad where…
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News
Walkers extends Sunbites brand into the savoury biscuits market
Walkers has extended its booming Sunbites bagged snack brand into the savoury biscuits market…
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News
UK cheese companies 'missing Chinese opportunity'
UK cheese companies have failed to capitalise on the growing appetite for cheese in China…
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News
Waitrose chef Jonathan Moore lined up for Food Vision
Jonathan Moore, the chef who keeps Waitrose at the forefront of food innovation, will speak at Food Vision in March…
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News
Pernod Ricard spends on Jacob's Creek amid Aussie wine fears
Pernod Ricard is launching a TV push for Aussie wine brand Jacob’s Creek…
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News
Iceland ends relationship with media buying partner Mediacom North
Company appoints UK’s largest independent media agency to lead marketing push across all channels
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News
Oreo's fun new campaign kicks off 'pivotal year' for Mondelez
£1.5m push will take place across multiple channels as Mondelez aims to “shake up” biscuit category
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News
'Horny Goat Weed' gets Valentine's push for Holland & Barrett's 'sexual wellbeing' range
Marketing push to run in lead-up to Valentine’s day
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News
Tesco leads way on post-Christmas deals as strategies revealed
Even before the last turkey sandwich has been polished off, retailers start devoting space to diet and heathy food…
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News
GSK urges rethink of oral healthcare aisles
GSK has made a “breakthrough” discovery in shopper psychology and is encouraging retailers to revamp oral health aisles
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News
Budgens in crisps giveaway as part of O2's Moments campaign
Budgens has signed up to mobile phone operator O2’s high-tech marketing campaign – Moments…
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News
Birds Eye withdraws salmon fish fingers from the UK market
Salmon fish fingers have made a splash with shoppers in Europe – but are set to sink without a trace in the UK…
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Analysis and Features
Copycats: going to war with the packaging lookalikes
Brands are furious with the copycats, but it’s perfectly legal and discounter sales suggest it works
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News
Sylvester Stallone to star in Warburtons TV ad campaign
As Rocky he was the heavyweight champion of the world, but has Sylvester Stallone got what it takes to sell bread?
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News
Diet Coke ditches the hunks for new ad campaign
The new campaign encourages consumers to embrace their impulsive side
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News
United Biscuits re-designs iconic Jacob's logo
Slight revamp allows space for individual product names within famous black diamond
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News
Weetabix, Maltesers, & Unilever line up to support Comic Relief
A host of major brands have revealed plans to raise funds for Comic Relief in the run-up to Red Nose Day