All Marketing articles – Page 208
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NewsRobinsons Fruit Shoot Hydro gets revamp
The supplier has reformulated the no added sugar drinks to improve the fruit flavours while reducing the sweetness
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NewsMarmite proclaims Summer of Love with new psychedelic ad
‘The Summer of Love Not Hate’ campaign takes inspiration from the summer of 1967
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NewsCarlsberg's latest stunt gives holidaymakers a pick-me-up
The brewer livened up the baggage carousel at London City Airport last week by giving away crates of lager
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NewsFoster's asks 'Why The Hell Not?' in new ad campaign
The push comes a month after Heineken announced it was taking Foster’s into the burgeoning ‘speers’ - spirit beers - category
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Comment & OpinionKleenex leads as brands embrace behavioural science
Today, more and more brands are realising that small changes really can make a big difference
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Comment & OpinionLidl proclaims triumph over Heinz in tomato-based twosome
Precisely what Heinz has done to irk Lidl we’ll never know, but each of the discounter’s new ads…
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NewsNew retailer reward program at Londis
New ‘Cool’ initiative doubles the standard discount on all fresh food purchases
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NewsEnergizer marks eco battery launch with Tower Bridge replica
Constructed from 83,000 used batteries and weighing two tonnes, the sculpture is 12 metres long
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Comment & OpinionAmazon Echo: what fmcg brands need to know
Matthew Knight of global media agency Carat looks at the implications of Echo for online grocery shopping
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NewsJohn Smith's to make stars of its customers
The brewer has purchased rights to a pint-shaped constellation, and will run a contest giving away the constituent stars
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NewsAmerican History X director to helm new The Black Farmer ad campaign
The commercial will be filmed at The Black Farmer’s Devon farm and will focus on the “soul and passion” which goes into making the sausages
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NewsCadbury, Terry’s & more: Mondelez unveils plans for Christmas 2015
The supplier has big plans for reviving Christmas confectionery sales after a flat 2014; with exclusive product shots
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NewsHeineken UK marketing chief to head brewer's China business
Heineken UK marketing director Jacco van der Linden is moving to head up the company’s business in China
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NewsYushoi Snapea springs into Louis Smith promotion
The green pea-based rice sticks’ new £1m marketing campaign will encompass advertising, PR, social media, experiential and trade shows
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NewsRibena moves away from health message in new ad
A new campaign for the drink will introduce the slogan ‘You can’t get any more Ribenary’
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NewsBirra Moretti refreshes look as sales rise
New branding is meant to better communicate the Heineken brand’s Italian heritage
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NewsMars Ice Cream looks to give away 100,000 products in new promo
The promotion includes singles of Mars, Snickers, Bounty and Maltesers Teasers Ice Creams, and Mars and Snickers six-packs
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NewsAquafresh Kids brushes up ties with Disney/Pixar movie
New movie Inside Out will feature in £1m campaign to make brushtime fun for kids
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Comment & OpinionOpinion: CSR is old hat - build a brand with social purpose
From Pampers to Durex, FMCG brands are flying the flag for ‘social purpose’.
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Comment & OpinionYorkshire Tea's cult of workers is wonderfully weird
Another day on the Yorkshire Tea production line, and a (presumably new) member of staff lobs a bit of paper at the bin