All Marketing articles – Page 209
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News
Tesco and Wieden+Kennedy - a retrospective
Looking back on the marketing firm’s brief relationship with Tesco
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News
Premier adds four new pour-over sauces to Loyd Grossman range
Premier Foods is expanding its Loyd Grossman range with new pour-over sauces…
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News
Lucy Mecklenburgh shows her love for eggs in British Lion push
Fitness guru and former TOWIE star Lucy Mecklenburgh is fronting a push for British Lion eggs…
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News
"Surprise inside" cupcake fillings look to innovate a profit for Dr. Oetker
Product even comes with accompanying YouTube tutorials
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News
Honey Monster grows up for return to TV ads
Honey Monster is back on TV screens – and this ‘grown-up’ version isn’t asking his mummy…
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News
Whole Earth catching up on Sun-Pat as nut butter sales surge
Sales of peanut butter have overtaken marmalade after a year of intense NPD and marketing…
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News
Birds Eye launches £3m Mix Up Your Menu marketing campaign
Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…
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News
Happy Egg Co marketing campaign highlights welfare standards
The Happy Egg Co is launching a push to drive consumer awareness of its welfare standards…
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News
Oxo packaging revamped by Coley Porter Bell
Oxo packaging has been given an overhaul with a modern design that rolls out next week…
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News
Retailers agree common principles for alcohol sales as Labour threatens crackdown
Retailers say further Labour action is unnecessary, as industry is successfully regulating itself
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News
Tesco drops advertising agency, signs up BBH from Waitrose
BBH will now depart from Waitrose, W+K had only been Tesco ad agency since 2012
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News
Limited edition wine bottle has glow-in-the-dark label and a power button
The £35 rosé offers an interesting packing innovation with a luminescent label on an opaque black bottle
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News
Maltesers' tie-in with Comic Relief urges the consumer to "bake yourself silly"
Charity push will see 5p donated from every pack of Maltesers sold
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News
Mornflake launches new gluten-free product
New oatmeal product certified by Coeliac UK, aimed at wider health-concious market
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News
Unilever to donate to Comic Relief for every pack of PG Tips and Persil sold
The activity will be supported by two above-the-line campaigns for each brand next month, including digital and TV advertising
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News
Nivea launches new moisturiser aimed at "quick firming" for skin
The company describes the new product as the optimal solution for “quick firming when time is short”.
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News
Lidl's new Scottish range includes haggis, kilts, bagpipes
New range comes ahead of Burns Night celebrations
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My Alternative CV
Jess Templeton, KP Snacks, on Boyzone, pigeons and Chartres
When I was 15 I was a sales assistant at WH Smith. I have fond memories of recommending books to holidaymakers…
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News
Vimto flags up new look for Levi Roots drinks
Vimto is launching new packaging for its Levi Roots soft drinks…
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Comment and Opinion
Content marketing: image will be everything in 2015
Content marketing saw exceptional growth last year and shows no signs of slowing down in 2015…