All Marketing articles – Page 21
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NewsThis hires new marketing director to boost brand awareness and engagement
Debbie Epstein, formerly of Montezuma’s Chocolates, Bounce Foods and The Body Shop, brings a wealth of experience
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NewsBirds Eye unveils ‘biggest redesign in over a decade’, plus NPD
The brand’s new pack designs are ‘more uniform and easier for shoppers to find in store’, according to Birds Eye
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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ProfilesSoil Association’s Alex Cullen on farming, sourcing and Beyoncé
‘I get such a kick out of hearing farmers’ motivations to be organic and the impact they have in the world’
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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NewsEvrythng launches with mission to create ‘open-source’ solutions to climate emergency
The brand has committed to donate 100% of its profits to climate, nature and environment protection projects
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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NewsDel Monte collaborates on clothing range with Urban Outfitters
The collection is made up of two graphic tee shirts – a women’s and a men’s – featuring the brand’s logo
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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NewsDeliveroo launches major marketing campaign for Plus subscription membership
The new campaign is the first under the aggregator app’s ‘new global brand platform’, dubbed ‘Now Just Got Even Better’
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NewsAsda Rewards launches Cashpot for Schools scheme to raise millions
The ‘bold new initiative’, which launches today, sees all 22,000 state funded primary schools in the UK given £50 by the supermarket and an extra £1 whenever a shopper selects the school on the Asda loyalty app
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NewsMoju to make radio debut in ‘multimillion-pound’ ATL push
Radio idents will feature across stations including Absolute Radio, Virgin Radio and Radio X
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Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
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Analysis & FeaturesCoffee is king of the cuppa: 10 charts that explain UK attitudes to coffee
What makes coffee drinkers tick, and what do they want to see more of in retailers’ fixtures?
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Comment & OpinionWhite Claw’s vodka extension is another sign of hard seltzer’s demise
Hard seltzer sales remain small, and White Claw sees a bigger opportunity in spirits
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Analysis & FeaturesRefills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers