All Marketing articles – Page 210
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NewsCarlsberg extends 'If Carlsberg Did...' campaign to new male grooming range
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in visit to a very special barber shop
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NewsRobinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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NewsSurprise Sacla' stunt brings opera to school lunchtime
Pesto brand Sacla’ turned a primary school dining hall into an opera house with a surprise stunt.
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Analysis & FeaturesWill Lidl's 'Pepsi challenge' ads pass test with shoppers?
As Lidl’s new TV ads pit its own label against leading brands, has a new front opened in the war for market share?…
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NewsQuorn going green with eco achievements
The veggie brand has achieved a 15% carbon footprint reduction in production of its major ingredient
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NewsTetley campaigns to bring back office tea break
The brand has launched a social media push after 44% of 2,000 consumers it polled said they couldn’t make time for a break
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NewsBudgens offering free fruit to kids in loyalty scheme
The ‘Free Fruit Challenge’ offers school children of any age one free piece of fruit a day from participating stores
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Analysis & FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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NewsSouthern Comfort looks to build on 'Whatever's Comfortable'
New ad will be shown in cinemas and on VOD for 20 weeks
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NewsLambrini responds to downturn with redesign, sponsorships
New packaging, names, designs and campaigns for Halewood International brand
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NewsTesco gets ready for Ramadan in London
Supermarket’s religious festival activities include food donations, event sponsorship and a redesigned van
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NewsHeineken tackles £8.5m promotion push for Rugby World Cup
Limited edition packaging will offer consumers chance to win big RWC prizes
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NewsTiger Tiger redesigns condiment range
Claiming Chippa was the UK’s only gluten and dairy-free condiment range, Tiger Tiger said it would change the perception that free-from brands are “worthy and dull”
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NewsBargain Booze launches ‘cheeky’ take on Aldi adverts
Bargain Booze has launched a “cheeky” advertising campaign reversing the successful series of Aldi price comparison adverts as the off-licence chain matches the price of Carlsberg Export and Smirnoff vodka with the discounter’s own-label products.
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NewsWarburtons rolls out shaped Thins to boost family appeal
Warburtons is set to sink its claws deeper into the sandwich alternatives market
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NewsLidl pits its products against leading brands on new website
Lidl has launched a website showing how its own products have performed in blind taste tests versus leading branded and rival own label lines.
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NewsLeerdammer targets BBQ season with Toastie & Burger slices
Bel UK marketing director Steve Gregory said the rebrand would be supported by a marketing push starting next week
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NewsLucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
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NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade