All Marketing articles – Page 210
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News
Sainsbury's campaign tells shoppers to 'Love Your Freezer'
Sainsbury’s is following up its 2014 Love Your Leftovers campaign with a new Love Your Freezer campaign for 2015…
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News
Alpro to run TV squirrel ad for its almond milk
Alpro is aiming to wake up the breakfast category with a new TV push that showcases its unsweetened almond milk…
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News
Young's looks to boost frozen fish with multichannel push
Young’s Seafood is hoping to revitalise the frozen fish category with a major new marketing push…
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News
Cadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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News
Morrisons to sponsor Great Run series of events for next four years
Supermarket sees tie-up as extension of commitment to health
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News
Gok Wan fronts £2.5m media campaign for new Activia Fibre
Danone is looking to capitalise on the post-Christmas wellbeing trend…
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News
Athlete Mo Farah to continue as face of Quorn
Company commits to increased advertising spend for second consecutive year
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News
Chilean wine secures major Sky sponsorship deal
Casillero del Diablo to feature on 55,000 TV films
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News
New Air Wick range offers "multi-dimensional fragrance"
Life Scents range described as “biggest development in the brand for many years”
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News
Giant Grey Goose vodka ad spans the walls at Bank Tube station
Grey Goose has taken over the whole of the northbound Northern Line platform at London’s Bank Tube…
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News
Weetabix to launch £5.5m Weetabuddies campaign in January
Meet the Weetabuddies – the first Weetabix characters since the brand’s Neet Weet…
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News
Rob Pickering joins Harrogate Water as sales & marketing boss
Rob Pickering has been named the new sales and marketing director for Harrogate Water Brands…
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Analysis and Features
Top campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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News
British Lion eggs ads to air on ITV, C4 and Sky in January
British Lion eggs will return to TV screens in the New Year with its first major ad campaign in a decade…
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News
Henderson puts the Spar in Sparkle in Christmas TV ad campaign
Henderson Wholesale has launched a £350,000 Christmas ad campaign for Spar stores in Northern Ireland…
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News
Adams Foods relaunches Pilgrims Choice with £3m campaign
Adams Foods is to relaunch Pilgrims Choice next month in an attempt to revive the fortunes of the Cheddar category…
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News
Richmond sausages get big festive marketing push
Kerry Foods has rolled out the biggest-ever Christmas push for its Richmond brand…
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News
Bargain Booze unveils mobile loyalty scheme
Bargain Booze is set to launch a new mobile loyalty scheme before Christmas…
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News
Co-op launches convenience-focused Christmas ad campaign
The Co-operative Group has launched its Christmas TV advertising campaign.