All Marketing articles – Page 211
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NewsMolson Coors to take UK distribution of Staropramen from Carlsberg
Molson Coors acquired Staropramen in 2012, but the beer is currently sold under license in the UK by Carlsberg
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NewsJägermeister teams with Old Jamaica for 'Root56'
The brand will roll out 200,000 packs to retailers consisting of a bottle of Jäger and a can of Old Jamaica ginger beer
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NewsLidl's new ad campaign passes taste test
The 30-second commercial, which is due to air on ITV1 at 7.15pm during the Emmerdale break, will run for 17 weeks
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NewsAHDB outlines radical overhaul plans
Under the new plan, senior team members from across the divisions will be moved into “wider functional roles” to drive “collective delivery”
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NewsWestons starts biggest ever cider marketing push
The £1m push, based around the slogan ‘Crafted to perfection’, will see outdoor ads for the brands appear at 600 sites across the UK until the end of July
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NewsPlenty kicks off wider roll-out of cleaning wipes range
Plenty is to launch a £2m push for its new cleaning wipes range, which is rolling out across the trade from this month.
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NewsAirwaves gets extreme with strongest flavour to date
Wrigley is supporting Airwaves Extreme with national TV, print, online and in store advertising that forms part of a £5.5m investment
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NewsPropercorn gets £1m London push
The campaign combines billboard, bus and print advertising with experiential activity centred on a bold popcorn kernel pattern
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NewsThe Coconut Collaborative creates overseas free-from success
The business is this month rolling out its coconut-based yoghurts - which are free from dairy, soya and gluten – to 70 Franprix and 75 Monoprix stores in France
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NewsHoney Monster Foods get latest Minions tie-up
The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores
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NewsArla launches £6m Anchor Cheddar campaign
New Anchor Cheddar campaign will use the strapline, ‘Rich Anchor Cheddar, That’s The Good Stuff’
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NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo
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Analysis & FeaturesRamadan: how retailers can generate the best seasonal sales
Ramadan has become an established part of retailers’ seasonal calendars, but the right offer is vital
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Comment & OpinionPlaying with the big boys: budgeting for a four-pronged attack
Playing in the same space as the big boys means you’ve got to act like the big boys
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NewsWeetabix focuses on nutrition in new £10m TV ad campaign
Weetabix is aiming to broaden its appeal outside its traditional family audience…
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NewsCoca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
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NewsStowford Press kicks off biggest-ever outdoor push
Westons is aiming to reinforce the premium credentials of Stowford Press with its biggest-ever outdoor campaign for the brand.
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NewsASA backs rival in complaint over Sure deodorant ad
Advertising watchdogs have got hot under the collar over a TV ad claiming Unilever’s Sure deodorant was superior to rival Nivea.
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NewsThe Co-operative Group to kick-off little and often summer ad campaign
The Co-operative Food is putting a brave face on the typical British summer with a new TV advertising campaign that debuts tonight showing…
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NewsBudweiser kicks off hunt for top BBQ grill skills in Britain
Budweiser has launched a search for Britain’s BBQ masters.