All Marketing articles – Page 211
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News
Lessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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News
Urban Eat sarnies and wraps on sale in Paris
Urban Eat has launched a food-to-go range in France…
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Comment and Opinion
McVitie's baby animals show the way on Christmas TV ads
A cockapoo puppy named Rosie joined my family this year. I never cared for dogs but my wife and kids wanted one…
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News
Bisto launches 'real life' stories TV ads in £4m push
Bisto is launching a series of new TV ads as part of a £4m push…
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News
Sainsbury's 'dubstep dads' ad smashes one million views
A viral ad to showcase Sainsbury’s 2014 Christmas jumper range is taking social media by storm.
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News
Aldi joins chorus of Match & More complaints to ASA
Aldi has lodged a complaint against Morrisons’ Match & More price matching scheme with the ASA…
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Analysis and Features
Black Friday triggers pre-Christmas promotional blip
Black Friday didn’t just take up column inches in the national press this week…
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News
McVitie's returns to Christmas TV with Victoria biscuits ad
United Biscuits has launched its first-ever TV campaign for its McVitie’s Victoria assortment box…
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News
Morrisons to promote Christmas range with wrapping paper giveaway
Morrisons is giving away ‘Brussels sprouts design’ wrapping paper in select publications next week.
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News
VO5 introduces new haircare duo for 'casual' styles
Unilever has developed new V05 haircare lines to tap the trend for casual hair styles…
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News
Dr Organic follows up 'snail slime' cream with new range
A skincare brand based on ‘snail slime’ has expanded from a single line to six products…
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News
Sainsbury's war ad is Christmas winner with 12m YouTube views
Sainsbury’s Christmas ad is the runaway leader in the popularity stakes for grocery ads this Christmas…
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News
Asda rolls out 3D printer to Watford and Milton Keynes stores
Asda is speeding up expansion of its 3D printing services, which can scan a person in seconds…
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News
Spar and Nisa launch online Christmas campaigns
Spar and Nisa have taken their Christmas campaigns digital…
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Comment and Opinion
Brands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
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News
Rebecca Oliver-Mooney joins Müller Wiseman as category boss
Müller Wiseman Dairies has named Rebecca Oliver-Mooney as category & marketing controller…
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News
Black Friday: In pictures
As the dust settles on another Black Friday, it would seem that the now annual scramble for discounted televisions and tablets has been as chaotic and popular as ever.
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News
Jocelyn McNulty joins Tyrrells Crisps as marketing director
Tyrrells Crisps has appointed the woman who helped bring Belvita and Oreo to the UK as its new marketing director…
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News
Wrigley rolls out more 'low-cost' LED-lit gum displays
As The Grocer urges retailers to switch to LED lighting, Wrigley is rolling out a further 5,000 LED-lit gum display…
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News
Supermarket price cuts only saving householders £2 a month
Supermarkets may have been throwing millions at price cuts to take on the discounters and reverse sliding market share…