All Marketing articles – Page 213
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News
SHS Sales and Marketing adds Vileda and Zip to its portfolio
Distributor SHS Sales and Marketing has added household brands Vileda and Zip to its portfolio…
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News
Sainsbury's new pricing strategy paying off
As Sainsbury’s CEO Mike Coupe prepares to unveil his strategic update…
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Comment and Opinion
How branding can bring clarity and focus to mergers & acquisitions
With the Chiquita/Cutrale banana deal in the headlines, Vicky Bullen, CEO of Coley Porter Bell, looks at how branding can help turn mergers and acquisitions into a success.
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News
What a feeling: Tesco unveils its 2014 Christmas TV ad
Tesco is ramping up the festive cheer in its 2014 Christmas TV ad with a light show created by a team that worked on the 2012 Olympics opening ceremony.
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News
Whitby Seafoods revamps range with 'frozen is better' message
Whitby Seafoods is hoping to breathe fresh life into the frozen fish category with a new look and revamped product range…
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News
Kik E-Cigarettes scores TV first with vaping ads
KiK E-Cigarettes is set to become the first manufacturer to take advantage of new advertising rules…
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News
M&S vs Interflora case to return to the High Court for retrial
Marks & Spencer has won the latest skirmish in its six-year legal battle with Interflora…
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News
Unilever Project Sunlight ad push to focus on food waste action
Unilever is launching a TV campaign highlighting its work with Oxfam to tackle hunger and food waste.
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News
Aldi follows Lidl in poking fun at Morrisons' Match & More
Aldi has taken a leaf out of Lidl’s book by running newspaper adverts poking fun at Morrisons Match & More…
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News
Fairies Magic and Sparkle spread festive joy in M&S Christmas ad
M&S has ditched the celebs for this year’s Christmas advertising as it delivers a new twist to its Magic & Sparkle campaign from last year.
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News
Seedrs crowdfunding will enable Charbrew Tea to expand
Charbrew Tea is planning rapid expansion after reaching its £150,000 crowdfunding target…
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News
Weetabix challenges wheat-free diet trend with campaign
Weetabix has launched a campaign challenging the trend for wheat and gluten avoidance…
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News
New Year favourite Jools Holland to star in an Aldi Christmas
Aldi will debut its Christmas ad campaign tonight on ITV1, during the ad break for Emmerdale.
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News
Iceland to debut Peter Andre Christmas ad tonight
Iceland’s Christmas advertising campaign, starring Peter Andre, will air this evening.
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News
Lidl unwraps its 'Little Present' Christmas TV ad
Lidl will launch its new Christmas advertising campaign on TV on Thursday. The series of ads, which launched in cinemas last weekend, are part of the £20m ‘Lidl Surprises’ campaign it introduced in September.
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News
Heck starts work on new Ripon site as new burger lines hit Tesco
Premium sausage brand Heck has broken ground on a “state of the art” new factory in Ripon, North Yorkshire…
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News
Spontex launches innovative four-week TV advert campaign
Spontex hopes to reinvigorate the mops market with its first-ever national floor TV ad campaign…
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Comment and Opinion
Hunger's back as Danio 'Grumbler' pitches yoghurt at blokes
Thought Shreddies had locked up Hunger? Alas, that was only ‘till lunch’…
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News
Yazoo Yogurt Smoothie gets £3m marketing push
FrieslandCampina is supporting the recent launch of its Yazoo Yogurt Smoothie with a £3m push including a prime-time TV ad.
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News
Budweiser offers designated drivers a festive jumper
Budweiser is giving drinkers the chance to win a Christmas Jumper for their designated driver.