All Marketing articles – Page 214
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NewsFunkin mixers for cocktails get a rebrand
The new packaging, which hits shelves from June, features a navy blue background with a spiral swirl of colour to evoke a top-down view of a cocktail glass
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NewsCarlsberg spoofs controversial 'beach body' ad
The beer brand has placed digital adverts at three sites on the London Underground
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NewsTesco Direct links with Sportfolio for Rugby World Cup apparel
Shoppers on Tesco Direct can order home delivery or free click & collect items in store, including official Rugby World Cup sports clothing and equipment
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NewsTastesmiths is new name for Hare's Moor meal kits brand
The brand, launched in 2009, successfully raised capital earlier this year to support the relaunch, which includes a “significant investment” in packaging, production, marketing and PR
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NewsMello, a raw fresh melon juice, redesigns and secures big listings
The updated range, rolling into 218 Waitrose and 19 Booths stores now, features a new “clean, bold and vibrant” label designed to communicate the brand’s premium credentials
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NewsM&S launches "Cook with M&S" app for Apple Watch
The app will offer features and instructions based on cooking time for individual recipes, as well as the ability to “tick off” grocery items as the wearer shops
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NewsStella Artois lands official Ascot partnership
As well as seeing Stella’s lager and cider served at the racecourse, the partnership will be supported by outdoor, PR and digital activity
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NewsMars hopes to score with football promotion
Mars is offering consumers the chance to win one of a million footballs emblazoned with England football team designs, as a part of what the supplier said was its largest ever giveaway
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NewsSouthern Comfort gets a new look
The new bottle, which is rolling out now, features a broader shoulder, rounded neck and brighter red colours than before
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NewsJacob's Creek releases snack pairing guide, including pizza and cab sav
Survey finds 59% like pizza with wine, 33% pitta and dips, 38% nachos
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NewsJohn Smith's gets shot in arm from Heineken
Rolling out this week, the new packaging for John Smith’s Original and Extra Smooth - the first revamp for the brand since 1993
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NewsMillennials feel alienated by family-focused fmcg ads
Young people were found to share images of their food on social media three times a week, but only 11% feel ads are aimed at them
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NewsCapri-Sun gets Minions tie-in, new flavour
The promo, which features on 10-packs of the juice drink, will give shoppers the chance to win a family trip to New York, as well as one of 2000 squishy Minions toys
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NewsVileda promotion to include prize-winning 'enchanted mops'
Running from the beginning of next month, the Happy Ever After push will be rolled out across 130,000 Vileda floor mops, with each purchase guaranteeing a prize
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Comment & OpinionShelf marketing factor
Category management does indeed need to be wholly integrated with shopper marketing in a continuous process if you want profit to underpin your retailer relationship
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NewsBreakfast drink Up & Go brings assault course to South Bank
Australian breakfast drink brand Up & Go is backing its UK launch with a multimillion campaign including an inflatable assault course in the shape of the Sydney Habour Bridge.
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Comment & OpinionSylvester Stallone is a knockout for Warburtons
How will Hollywood star Sylvester Stallone shape up in a Warburtons ad?
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NewsButterworth and Sons to revive tradition of picture cards with tea
From this month until February 2016, every 40-bag pack of Butterworths’ Suffolk Special Blend and English Breakfast Blend will contain one of 25 cards
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NewsLurpak ad campaign encourages consumers to 'freestyle'
The ‘Go Freestyle’ campaign starts on 19 April and calls on consumers to “re-evaluate their food choices and have some fun with them,”
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NewsAmanda Holden to front new Alpen campaign
The Brighter Mornings campaign, running from today, is focused around an on-pack challenge that encourages consumers to start their day with a bowl of Alpen