All Marketing articles – Page 214
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News
BrewDog is Fast 50's top dog as growth soars to new high
Supermarkets might be struggling, but sales growth rates among the UK’s privately owned fmcg suppliers are the highest sin…
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News
Morrisons: 'million shoppers have signed up for Match & More'
More than one million consumers have signed up for Morrisons’ Match & More price-matching/loyalty scheme, the retailer has…
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Profiles and QandAs
Scottish mackerel gets in-store push at Japanese supermarket chain
Scottish mackerel is being promoted in store at one of Japan’s largest supermarket chains.
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Analysis and Features
Alcohol merchandising: 10 winning ways to stand out
From a mobile tuk-tuk bar to free-standing display units featuring everything needed to whip up a cocktail, alcohol brands are pulling out all the stops to stand out on shelf.
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Analysis and Features
Sherry and port given a 21st-century makeover
The Grocer commissioned global branding agency Coley Porter Bell to blow the proverbial dust off port and sherry and drag them into the 21st century…
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Analysis and Features
Carling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Analysis and Features
Size matters: Blossom Hill 'most social' as fans question 50cl launch
Blossom Hill reached more people on Facebook than any other alcohol brand this year, exclusive research for The Grocer has revealed.
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News
Hobgoblin hosts online Halloween gameshow
Hobgoblin is marking Halloween with an online live-streamed gameshow called Wheel of Misfortune.
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News
Cathedral City and McCain team up for jacket spud promo
Cathedral City and McCain have teamed up for a shopper marketing campaign to promote jacket potatoes and cheese as a winter meal.
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Comment and Opinion
Hashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…
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News
Palmer & Harvey appoints Jez Pegg as its new sales and marketing director
Palmer & Harvey has appointed Jez Pegg to the new role of sales and marketing director
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News
Let There Be Beer campaign gets new name, new support and new TV ad
Industry-wide beer marketing campaign Let There Be Beer has been relaunched as There’s A Beer For That.
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News
Crosse & Blackwell Best of British soup activity gets £1m push
Crosse & Blackwell is to spend a further £1m on a TV and outdoor push for its Best of British soups…
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News
Diageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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News
Florette's introduces baby kale to the UK single leaf sector
Florette is supporting its launch of the UK’s first baby kale leaves with a marketing push in 2015…
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News
Arla-style dairy marketing push would face funds issue
As Arla this week kicked off a marketing push encouraging the public to support dairy farmers…
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News
Marketing, Advertising and PR Awards 2014: the winners
Flying saucers, a disappearing island and a clever riposte to Russia’s anti-gay laws…
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News
Twinings unveils 'biggest innovation programme ever' in tea
Twinings has unveiled what it claims is the biggest innovation programme ever seen in the UK tea category…
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News
Prince & Sons gets first major retail listing at Selfridges
Premium British tea brand Prince & Sons is ramping up distribution as it adds two seasonal blends to its portfolio…
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News
Jerome Flynn fronts chocolatier’s bid to save white lions
Games of Thrones star Jerome Flynn is fronting a campaign by Conscious Chocolate to protect Afrian white lions Games of Thrones star Jerome Flynn is to front a partnership between West Sussex-based Conscious Chocolate and the Global White Lions Protection Trust (WLT). The supplier is donating 10% ...