All Marketing articles – Page 215
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NewsPernod Ricard launches summer drinks marketing push
A Wimbledon-inspired Jacob’s Creek bottle and Havana Club Mojito tin cup are among a range of activity launched by Pernod Ricard to drive sales this summer
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NewsTesco Mobile sends Samsung Galaxy 6 into space (almost)
The phone was launched on a space balloon from a secret location in the Peak District yesterday and the journey to the edge of space took over 2 hours
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NewsMagnum's new ad campaign to include London bus wifi
The buses will use free wifi to encourage consumers to view branded content recommending things to do in the capital depending on whether they are feeling playful or sophisticated
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NewsPhilip Morris e-cig firm slated over failure to deliver gantries
Retailers contacted The Grocer this week expressing their anger as their promised gantry had not been fitted in time - leaving them to come up with a DIY solution at short notice
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NewsCarlsberg unveils beer-dispensing billboard
Carrying the message ‘Probably the best poster in the world,’ it featured a Carlsberg dispenser from which members of the public were able to pour themselves a half-pint of the lager
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NewsJohnnie Walker débuts glass that projects sounds into drinker's ear
‘The Boldest Glass’ contains a device that turns the surface of the glass into a speaker. Bone conduction is then used to carry sound to the user’s ear.
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NewsMcCain gives away 'ultimate chip trays' at Iceland stores
For four weeks from 15 April, Iceland shoppers who buy a 1.36kg bag of Oven Chips will receive the tray, which has ridges to lift the chips and holes to increase airflow
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News
Walkers offers crisp lovers a £4 free lunch in on-pack push
The brand has teamed with voucher services provider Valassis, which will allow consumers to redeem free lunch vouchers in stores
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NewsMorrisons Portsmouth wins Easter #instorespot with unusual entry
Submitted by Nicola Bourne There was something a bit fishy about Morrisons Portsmouth’s entry into our Easter #instorespot contest, but the judges loved the unusual arrangement. “We thought the Morrisons Portsmouth fish bunny display was a worthy winner. You might question it, but the effort required to ...
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NewsBob Mortimer to be the new face of Bombardier
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
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NewsCaribbean Twist pre-made cocktails to carry prize code
Halewood International is rolling out an on-pack offer across four varieties of Caribbean Twist, giving shoppers the chance to bag a pair of designer sunglasses
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NewsBirds Eye unveils new ice block billboard filled with cash
The frozen blocks contain £700 cash – the amount the average family wastes on food a year - and passers-by were able to collect falling coins and notes as the board melted
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Analysis & FeaturesTop 100 fmcg advertisers 2015
Not everyone was cutting back in 2014. In the retail category, spend on traditional advertising channels grew 3.5% year on year, according to Ebiquity.
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Analysis & FeaturesYouTube: a serious vlogging opportunity for brands
Over a billion people watch YouTube every day and a staggering five hours of video are uploaded every second, so even a niche product can find a huge audience to advertise to
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NewsMcCain marks teatime family fun in new £8m marketing push
The Real Teatimes With McCain push, which kicks off next week, features 10 families filmed in their own homes
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NewsMiller Brands Pilsner Urquell gets new retro bottle
The redesigned bottle uses traditional brown glass used to package the beer – though in a slightly lighter ‘amber’ shade. The bottle has a contoured shape.
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NewsTesco partners with Beer Alliance campaign 'There's A Beer For That'
“The idea with this activity is to encourage Tesco customers to discover their perfect beer by introducing them to different styles and the food they perfectly pair with”
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NewsRustlers to drop 'laddish' image, expand into paninis
“Rustlers’ audience has changed and the brand is no longer the sole preserve of lads and young men,” said Kepak marketing director John Armstrong
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NewsIrish Dairy Board rebrands as quotas end
The new name Ornua is a derivation of the Irish Gaelic words ‘Ór’ and ‘nua’, which translates as ‘new gold’