All Marketing articles – Page 215
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Comment and Opinion
Price cuts are not the only tactic in retail war
Some smart firms are playing the long game when it comes to promotions, says Andrew Marwick, managing director at Opia.
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Comment and Opinion
Retailers should harness media brands in the run-up to Christmas
Advertisers could do worse than partner with magazines, websites and radio stations this Christmas, says Krissie Ford of Bauer Media.
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News
PepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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News
Rocket Fuel energy coffee brand launch is out of this world
Energy coffee brand Rocket Fuel is reaching for the sky with a marketing push that will include a rocket launch…
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News
Sean Uprichard rejoins breakfast brand Fuel as marketing chief
Sean Uprichard has been appointed brand and marketing head at breakfast brand Fuel…
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News
Selfridges launches a beer-filled advent calendar
Selfridges has unveiled a Christmas tree-shaped beer-filled advent calendar…
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News
Lizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…
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Category Report
Focus on Winter Remedies
After a year of relatively mild weather, in which sales fell 6.1% by value, suppliers of winter remedies are hoping for a …
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News
Sugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…
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Analysis and Features
How independents can make more money from the wine fixture
Wine is daunting to a lot of shoppers. And supermarket deals are hard to compete with if you don’t know what you’re doing…
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News
Waitrose invites public to sing on Christmas advert
Waitrose has announced it will be asking customers and staff to record the soundtrack for its 2014 Christmas television advert.
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News
Gaea olives and oils range makeover aimed at younger audience
Greek food brand Gaea has given its olives and olive oils a ‘contemporary’ makeover…
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Comment and Opinion
Lidl is catching up and even overtaking Aldi with its marketing
Lidl and Aldi are proving that the Germans have a sense of humour – and really get social media too…
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News
Jack Daniel's Order of Gentlemen get Tumblr site
Jack Daniel’s Order of Gentlemen get Tumblr site…
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Analysis and Features
Is Match & More more or less than the sum of its parts?
In a hastily convened briefing last Thursday (2 October), Morrisons finally unveiled details of its long-awaited loyalty c…
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Comment and Opinion
Fmcg brands hold their own on powerhouse list
Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands
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News
E-cigs can be shown on TV under new advertising code
E-cigarette suppliers will be able to show their products on television for the first time under a new code of practice.
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Comment and Opinion
Product innovation means an end to ‘garlic bread syndrome’
Brits love a curry – so why are there so few recognisable, mainstream curry brands? asks Ajaz Ahmed.
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News
Lidl pokes fun at Morrisons' price-matching pledge
Lidl has poked fun at Morrisons’ price-matching pledge, announced to some fanfare on Thursday (2 October), with its latest stab at reactive advertising.
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News
UK retailers raise concerns over timing of simultaneous global music releases
Retailers have warned that insisting all music albums are released on a Friday could increase costs and raise logistical problems.