All Marketing articles – Page 216
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Comment and Opinion
Mascot Fred gets saucy – and scary – in new Homepride ad
Pale-faced Fred is apparently some sort of giant Lego undertaker
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Comment and Opinion
Buy British Day appeals to hearts and wallets
Popping to the shops today? You may want to take the time to look for a ‘Made in Britain’ label
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Analysis and Features
Hot beverages ad spend climbs 15.9%
It’s no surprise it’s the coffee brands that have increased ad spend the most in the past year, after the coffee pod market opened up.
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Analysis and Features
Nescafé tops our social list... in a wheelbarrow
A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer
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Comment and Opinion
Does Coke Life make Coca-Cola big, bad and stupid?
Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.
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News
Costcutter names Jenny Wilson marketing director
Jenny Wilson has been appointed marketing director at Costcutter.
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News
Tetley offers knitted Tea Folk cosies in pack promo
Tetley has launched an on-pack promotion offering knitted Tea Folk cosies.
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News
Fox's pledges raft of biscuit NPD to revive brand
Fox’s has pledged to bring game-changing NPD to biscuits over the next three years…
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News
Velvet toilet tissue plants 8,000 new trees in Britain
Toilet tissue brand Velvet has planted more than five million trees – including 8,000 in the UK…
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News
Grant’s whisky targets younger consumers with #IOU campaign
Grant’s has launched a global campaign to introduce the whisky to younger consumers.
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Comment and Opinion
Volvic's ad gets the epic treatment
Is there any grocery category more boring than bottled water? Newsflash! It all tastes the same and comes out of taps anyw…
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News
Tesco uncorks digital edition of its Wine Magazine
Tesco has unveiled a digital edition of its Wine Magazine featuring video content and interactive features.
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News
Heinz unveils 'moments' TV ad for Tomato Ketchup
Heinz is next week airing the first new TV advert for its Tomato Ketchup in five years…
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Comment and Opinion
It's about price, stupid
What do shoppers want? It’s a question retailers and suppliers never tire of asking
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News
Diageo unveils £15m Smirnoff campaign
Diageo has this week launched a £15m push for its Smirnoff vodka brand.
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News
Absolut vodka reveals Warhol-inspired bottle design
Absolut is paying tribute to Andy Warhol’s artwork with a limited-edition bottle.
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News
Starburst gets spooky with Trick or Treat sharing bag
Wrigley is gearing up for Halloween with a limited-edition ‘trick or treat’ Starburst sharing bag…
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News
Volvic's new ad features 'unstoppable' armies and dinosaurs
Pterosaurs, armies and exploding volcanoes feature in Volvic’s epic new ad…
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News
Weekend Kitchen with Waitrose TV show set for Channel 4 return
Channel 4 has re-commissioned its Weekend Kitchen with Waitrose show, hosted by presenters Lisa Snowdon…
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News
Tesco health 'hackathon' won by app that beats pester power
An app that flips pester power on its head and encourages children to demand healthier food has won a Tesco competition…