All Marketing articles – Page 216
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NewsCarlsberg directly addresses Stella Artois in new ad campaign
The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’
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NewsLittle's rebrands packs to celebrate new MD
The new-look pack is intended to incorporate influences of Scandi design and retro 1940s/50s American packaging
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NewsGeorge Christoudias made Branston sales and marketing director
He replaces James Truscott, who was promoted to MD last month
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NewsBirds Eye parent company begin consumer education food waste campaign
The €5 million (£3.7 million) iFreeze campaign will aim to educate consumers using TV and print advertising, online tips and on-pack advice
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NewsNew Co-op family-centred ad focuses on errand nostalgia
It depicts a boy sent to his local Co-op store on his bike by his mum to buy some hot cross buns
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NewsColman's Mustard to get first TV push in eight years
The new ad, running from this week, is designed to remind consumers to add a dollop of mustard to their roast dinners
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NewsIrn Bru signs Football League marketing deal
The three-year sponsorship, which will start during this year’s play-offs in May, covers all 72 non-Premier League teams
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NewsThe Easter #instorespot competition
We want to know which brands and retailers have gone the extra mile for Easter
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NewsTesco slammed for having chocolate prize in diabetes raffle
Supermarket responds by saying ”occasional treats are fine” but will still find alternative prize
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NewsMondelez's smash-hit Marvellous Creations bars slump 25% YOY
The decline contributed to overall sales of Cadbury Dairy Milk slowing from double-digit growth a year ago to just 0.4%
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NewsAldi to sponsor Team GB in lead-up to 2016 Olympics
The supermarket group will work with the British Olympic Association (BOA) to deliver key initiatives including the organisation’s youth engagement programme
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News
Nestlé and Coca-Cola to trial new recyclable packaging
A consortium is testing the feasibility of including flexible laminated packaging in household recycling schemes
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NewsMonster Raving Loony Party get branded ale in Hogs Back coalition
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
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NewsFabulous Bakin' Boys rebrands as The Fabulous Bakers, promises 'back-to-basics'
“The team is really excited to be the first mainstream branded bakery to use only natural, honest kitchen-cupboard ingredients with no artificial nonsense”
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NewsAnt & Dec's relationship with Morrisons ends
Morrisons and Ant & Dec are calling time on their multi-million pound advertising deal, two years after it was first signed
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NewsBudweiser campaign to help amateur footballers score moment of fame
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
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NewsBlack Garlic rebrands for foodie crowd
Black Garlic UK has re-branded its black garlic in a bid to appeal to ‘foodie’ customers and home chefs. Balsajo will roll out to 100 Sainsbury’s stores this month as well as delis, gourmet food stores and health food shops. The quirky ingredient is made from white ...
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NewsMother's Day #instorespot campaign winner announced
This verdict follows a steady stream of submissions on Twitter and via email over the last week
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NewsDiageo sees value in price-marked packs for Johnnie Walker
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
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Comment & OpinionSales promotions can withstand the demands of modern marketing
Simon White of Campaign Marketing illustrates why promotion marketing has remained a robust field since the ’80s