All Marketing articles – Page 217
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Analysis and Features
Beacon technology's shopper marketing potential for indies
Beacons are the hottest retail technology on the block, allowing brands and retailers to ping offers straight to smartphon…
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News
Guinness TV ad goes inside brewery gates
Diageo is on the campaign trail with a TV push for Guinness that takes viewers inside the gates of its 255-year-old Dublin-based brewery.
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News
New Mr Men character Mr Glug created for Evian water
Water brand Evian has teamed up with Mr Men owner Sanrio to create new character Mr Glug.
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Comment and Opinion
Look who's talking: Lidl opens up
Lidl has been opening up - what a change from the past
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News
Anya Hindmarch gives Frosties fashionable new look
Kellogg’s has teamed up with British fashion designer Anya Hindmarch, who has designed a pack of Frosties featuring her famous handbags.
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News
WKD secures sponsorship deal with ITV2 sitcom Plebs
Caligula wasn’t the only ancient Roman with a wicked side. But while the tyrannical emperor probably stuck to wine, historical sitcom Plebs has a taste for something vodka-based and blue - with its second series to be sponsored by RTD brand WKD.
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Comment and Opinion
Planning a PR stunt? Ask for forgiveness, not permission
I thought a giant one-tonne hailstone full of Jimmy’s Iced Coffee crashing on to the beach would be pretty fun…
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News
Slush Puppie and Candy Crush Saga to hit confectionery aisles
Bon Bon Buddies is to bring brands such as Slush Puppie and Candy Crush Saga to the confectionery aisle…
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News
Freedom Food scheme rebranded as RSPCA Assured
Freedom Food, the RSPCA’s farm animal welfare assurance and labelling scheme, is to be rebranded for the consumer market as ‘RSPCA Assured’.
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News
Poundland stocks H&A Nightmare Before Christmas lines
Licensed toiletries specialist H&A is launching Nightmare Before Christmas products exclusively in Poundland for Halloween…
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Comment and Opinion
How sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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News
ASA throws out Tesco complaint over Asda ads
The UK’s advertising watchdog has ruled in favour of Asda over a complaint that two of its advertisements inaccurately represented prices in relation to other retailers.
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News
Highland Spring water gets new-look packaging
Highland Spring has unveiled new-look packaging for its still and sparkling water.
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News
Jennifer Aniston to front CCE's Smartwater in UK
Does water tastes better with Friends? Coca-Cola Enterprises (CCE) thinks so, and has recruited Jennifer Aniston to front the UK marketing push for bottled water brand Glacéau Smartwater.
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News
Vintage makeover for Vaseline lip care lines
Unilever has given its core Vaseline lip therapy tins a vintage-style makeover.
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News
Little Miracles looks to energise women with marketing push
Organic energy drink Little Miracles is embarking on its biggest-ever marketing push…
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Comment and Opinion
Twiglets sets up Big Feastival camp for 85th birthday
It’s hard to believe the Twiglets brand is 85. They were born in the same year as the Great Depression…
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Analysis and Features
Loyalty on the cheap: new schemes are faster and more effective
With Waitrose’s free coffee and c-stores’ smartphone coupons, is points-based loyalty looking like a waste of money?…
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News
SWA joins geographical protection organisation Origin
The Scotch Whisky Association (SWA) has joined the Organisation for International Geographical Indications Network (Origin).
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News
Sweet sensation: Mr Kipling unveils poster made of cakes
Mr Kipling had mouths watering at London’s Westfield shopping centre, Shepherds Bush, yesterday (4 September) when it constructed the ‘world’s first’ poster made of cakes.