All Marketing articles – Page 217
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NewsMorrisons store managers given more autonomy
The plan allows individual stores more say over where deals are sited, stock levels, as well as seasonal executions
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News
Pernod Ricard refreshes look of Malibu premix range
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
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NewsBritvic appoints Unilever's Kevin McNair as GB marketing director
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
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NewsPropercorn rebrands and expands range
The new packs feature the brand name in larger, bolder letters with a less busy popcorn graphic
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Analysis & FeaturesTobacco display ban for independent retailers looms
They had three more years than supermarkets to prepare, so are indies ready for the tobacco display ban?
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NewsNew The Co-operative Group TV campaign to focus on nostalgia
Focusing on nostalgia will be a change of tack for the society, which in recent years has been aiming to attract younger customers
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NewsTyrrells rebrands popcorn range to 'Poshcorn', experiences 48.9% growth
In addition to the name change, the popcorn has a new look featuring a large crest in the centre of the bag, and black and white vintage photos
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NewsSchweppes begins new ad campaign in midst of Tesco dispute
The ad campaign will run from the end of April across on-demand TV, cinema, digital and outdoor media
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NewsInvestment sees Annabel Karmel baby food expansion
A proportion of the £1.5m funding will be used to further develop international markets, with a focus on the Middle East, Hong Kong, China and the US
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NewsBurton's Biscuit Company signs US distribution deal
Although it has distributed to the US before, the supplier said the deal represented a big increase in focus on international brand building
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NewsLucozade brings back 79p price-marked bottles
Lucozade has re-introduced its limited-edition 79p price-marked bottles across its Sports and Energy…
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NewsHumzingers gets new look to flag up health credentials
Fruit snack brand Humzingers has been given a new look designed to highlight its ’wholesome and healthy’ qualities.
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Comment & OpinionMarketing and blogs: setting the standard
Word of mouth is older than marketing itself. It has been informing purchase decisions long before the ‘Mad Men’ came to t…
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NewsPG Tips premium tea range revamped by Unilever
With sales of standard everyday tea in decline PG Tips is hoping to tap demand for premium tea
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NewsCo-operative Food to offer 10% discount on groceries for NUS Apprentice cardholders
Money raised from the card will fund The National Society of Apprentices which represents the needs and welfare of apprentices and vocational learners
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NewsYorkshire Tea and The Gruffalo launch tree planting push
Yorkshire Tea has teamed up with The Gruffalo to promote a pledge to plant one million trees over five years.
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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Analysis & FeaturesHow can food & drink companies grab the grey pound?
The food and drink sector is lagging behind others in fulfilling the needs of older consumers. Why?…
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NewsBirds Eye to put £2m into anti-food waste campaign
Entitled ‘iFreeze, iSave’, Birds Eye’s campaign will have a strong focus on how much money families can save by reducing the amount of food and drink thrown away
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NewsE-cig supplier Nicocigs to offer 'free' tobacco gantry
An electronic cigarettes company is offering independent retailers across the UK “free” tobacco gantries…