All Marketing articles – Page 218
-
News
British Lion & Wrap team up for waste-cutting egg recipes
British Lion has joined forces with Wrap’s Love Food Hate Waste push to highlight how eggs can help cut food waste…
-
News
Ryvita: 'anything goes' as new push highlights versatility
Ryvita is hoping to revive sales with a £10m ‘Anything Goes’ marketing push…
-
Comment and Opinion
Spread bets: 10 sure-fire design winners in our Dairymen challenge
The spread category is need of a little sexing up - so we asked design agency Springetts to work its magic
-
News
Premier readies first-ever TV ad campaign
Booker’s symbol group Premier is to make its TV debut next week as it kicks off a year-long campaign to increase the presence of the brand.
-
Analysis and Features
Ice cream ad spend surges with Magnum leading the way
Ice cream’s top 10 advertisers have spent £9.3m, a rise of 30.7%, on ad space alone.
-
Analysis and Features
Humour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
-
News
M&S’ latest food ad campaign looks to ‘raise the bar’
Marks & Spencer is to tempt the “increasingly exotic” tastebuds of British consumers with its new ‘Only M&S’ ad campaign, launching tomorrow (2 September).
-
News
Dr Oetker Ristorante pizza gets £4m push
Dr Oetker is to embark on its biggest-ever marketing campaign for its Ristorante pizza range
-
News
Yazoo to launch two yoghurt smoothie drinks
Friesland Campina UK is to make its first foray into the yoghurt smoothie drink category
-
News
Birds Eye Fusions join new Steamfresh range
Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh
-
News
Mondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
-
News
Aspall cider develops new look for core range
Cider manufacturer Aspall has revamped the branding across its core range, which is rolling out to stores now
-
News
Andrew Gray promoted to group marketing director at BAT
British American Tobacco has named Andrew Gray as its new group marketing director
-
News
Tesco to brainstorm health strategies for web in hackathon
Tesco is set to bring together 100 web developers, marketers, designers and entrepreneurs for a 48-hour “hackathon”…
-
News
Mini roast dinner push by Eblex during Coronation Street
Eblex is looking to reignite interest in roast dinners with TV push Jetpack Journey Home…
-
News
My Kipling gets £10m 'life is better with cake' campaign
Premier Foods is injecting £10m into its Mr Kipling cake brand with the rollout of a major new marketing campaign…
-
News
Jack Daniel’s marks birthday month with limited-edition can
Jack Daniel’s is to launch a redesigned limited edition can of its premix whiskey and cola as the brand gears up for a month of birthday celebrations.
-
News
Nicorette has a fit of the vapers as ad slams e-cigarettes
E-cigarette makers angered by Nicorette ‘don’t vape’ ad campaign…
-
News
Portman Group slaps Diageo's wrist over promo unit
Diageo has said it disagrees with a ruling by the Portman Group’s complaints panel that one of its promotional counter top units breached guidelines by encouraging binge drinking.
-
Comment and Opinion
Peter Andre takes Iceland back to the future
Iceland has announced the new face of its ad campaign will be none other than “TV presenter, songwriter and chart-topping singer” Peter Andre, of Mysterious Girl fame