All Marketing articles – Page 218
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Comment & OpinionWhat you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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NewsM&S to start first ever film partnership
Retailer will join with Pearl & Dean to promote ‘The Second Best Exotic Marigold Hotel’ with in-store promotions
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NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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NewsMorrisons cuts deal with Sambonet for loyalty offer
Twenty stickers, equivalent to a spend of £200, entitles shoppers to choose from a selection of 11 items from the premium Sambonet kitchenware range
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NewsPoundland found guilty of misleading consumers
Dispute centres around claim of “Everything for £1”, upheld after 3 complaints some items cost over £1
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NewsPoundland partners with lottery to raise £150k for breast cancer charity
Lottery company says a previous campaign with Poundland raised more than £300,000 for the Royal British Legion
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Comment & OpinionWalkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
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Comment & OpinionReputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
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NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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NewsMolson Coors kicks off Grolsch 400th anniversary celebrations
Molson Coors is marking the 400th anniversary of Grolsch with a £2.7m UK media campaign.
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NewsHaribo refreshes Maoam fruit chew packs
Haribo has rolled out new-look packaging across its Maoam range for the first time since 2002…
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NewsCarling Cooler in the cold as Molson Coors simplifies range
Molson Coors is ditching low-alcohol fruit beer Carling Cooler as it looks to simplify its lower-abv range…
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NewsNew service means shoppers will deal with complaints against their favourite brands
“Brand advocates” will offer tips and advice to frustrated Tweeters
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NewsHoney Monster Puffs launched by Halo Foods in resealable packs
Halo Foods is rolling out resealable packs of Honey Monster Puffs – a move it claims is a first…
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NewsLactalis looks to double sales of Seriously Strong with revamp
Lactalis McLelland is looking to “completely transform” the brand identity and double sales of its Seriously Strong Chedda…
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NewsHarrods Food Halls window takeover revealed
The exhbition is called “Stealing Beauty”, and will run until March 27th
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Comment & OpinionThe international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches
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NewsGreene King re-brands to attract younger audience
New look will start appearing on hand pumps immediately and will roll out on cans and bottles of the beer by the middle of the year
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NewsBrewery brings trademark lawsuit against Magners
Hogs Back Brewery launched cloudy cider Hazy Hog in 2013, Magners launched a portable cider dispense system called Cider Hog, using what Hogs Back believed to be a similar name and graphics