All Marketing articles – Page 219
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News
Tesco gives Notting Hill stores a Carnival makeover
Tesco is supporting this year’s Notting Hill Carnival with in-store displays, offers and sponsorship of a float in the street party’s parade.
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News
Birds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...
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News
ASA clears Tesco ‘better than half price’ ad
The Advertising Standards Authority has ruled in favour of Tesco on a complaint made against one of the retailer’s ‘better than half price’ ads.
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News
Kenco takes on gang culture in Honduras in latest ad
Kenco is showcasing the work it does to steer young people in Honduras away from a life of crime with a new advert.
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News
'Win a Banger' promotion for Cadbury chocolate bars
Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…
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News
Ferrero banks on core brands to maintain UK sales growth
Ferrero says its core brands – and not ‘short-term NPD’ – will drive future growth…
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Comment and Opinion
Introducing 'the world’s first free supermarket'
Imagine a supermarket where absolutely everything was given away for free. Implausible? Maybe, but there’s one called Freemarket opening in Copenhagen this Saturday.
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News
Prosecco sales leapfrog Spanish sparkling wine for first time
Sales of Prosecco have overtaken Spanish sparkling wine for the first time, according to Lanson’s third annual Champagne category report.
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News
Bear teams with Disney for first Alphabites TV push
Fast-growing kids’ brand Bear is launching the first TV ad campaign for its Alphabites cereal.
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News
Kerrygold enlists Orla Kiely for packaging makeover
Kerrrygold Butter’s packaging has been given a stylish makeover by designer Orla Kiely.
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News
Miss Scotland throws support behind Scottish lamb campaign
Miss Scotland has done her bit to promote Scottish lamb by donning a unique dress created with Scottish wool by designer Alison Harm.
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News
Volvic packaging revamp plays up volcano design
Volvic has undergone the biggest packaging revamp in the brand’s history ahead of a £1m campaign to launch its new positioning in the autumn.
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News
E-cigarette ad banned for ‘Love your lungs’ strapline
An advert for an e-cigarette that encouraged consumer to “Love your lungs” has been banned by advertising watchdogs.
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News
Bonds to help breast cancer charity with Pwinkies sweets
Confectionery supplier Bonds of London has developed a range of pink sweets to help raise money to fight breast cancer.
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News
Transformers and Barbie join Kinder Pink & Blue egg line-up
Ferrero is to expand its limited-edition Pink & Blue Kinder Surprise range with blue eggs featuring Transformers toys and pink eggs containing Barbie Fashionistas.
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News
Gary Lineker in Walkers Do Us A Flavour TV push
Gary Lineker is back on TV screens with a push for the Walkers Do Us a Flavour promotion.
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Comment and Opinion
Advertisers misunderstand how shoppers love brands
There’s a fashionable school of thought in the advertising business right now…
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Comment and Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Comment and Opinion
Camp, clean 'unstinkable' fun with Amy Sedaris and Lenor
Actress Amy Sedaris is fairly well known in the US, but bemused Brits might be hard-pressed to recognise her…
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News
Booths doubles spend for free newspaper offer to £10
Booths has doubled the minimum spend for its free newspaper offer and restricted it to weekend papers only…