All Marketing articles – Page 219
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NewsNew Walkers ad sees Gary Lineker taking a cement shower
“We know that people love Walkers ads, and the fun that Gary Lineker brings to any situation,” said marketing director Rachel Holms
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NewsSaucy Fish Co hires six-year old chefs to prove fish is easy
The supplier opened a “School of Fish” pop-up restaurant at the Stephen St Kitchen in London’s Soho last week
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NewsCott Beverages revamps Old Jamaica brand range
Cott Beverages unveiled an updated look for its ginger beer and improved and new recipes for the soda range
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NewsNew 'Starbucks Evenings' to offer alcohol after 4pm
Coffee chain will also offer upmarket food in rollout of concept across UK
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News10 adverts with most complaints include Sainsbury's, Unilever, e-cigs
Sainsbury’s Christmas television commercial in association with The Royal British Legion was the fourth-most complained about ad
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NewsSainsbury's reveals Red Nose Day plans
Supermarket launches RND range with charity contributions, as well as hundreds of brands contributing part of in-store sales
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NewsWinner of the #instorespot Valentine's campaign announced
The Purina Delibakie doggie biscuits won over the judges due to its packaging and Valentine’s Day tie-in
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NewsCarlsberg unveils new 'If Carlsberg did...' ad in £12m push
The £12m spend also includes two further adverts in the series, to be shown later in the year with activity in radio, outdoor and sponsorship
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NewsPernod Ricard revises appearance and recipe of Havana Club rum
The redesigned bottles, featuring a label with a cursive font and an oak barrel-effect background, roll out from Monday 23 February
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NewsRibena launches exotic holiday competition to promote Tropical range
The latest marketing push is designed to boost the profile of Ribena’s tropical range, which is currently in +48% value growth
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NewsLiverpool FC sign up Nivea Men as official men's grooming partner
TV ad will feature Jordan Henderson, Simon Mignolet and Raheem Sterling
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NewsAli-A teams up with Mattessons for 'gaming gear' ad campaign
Kerry Foods is looking to boost sales of its teen-orientated Mattessons Fridge Raiders with a £4m multichannel campaign…
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Comment & OpinionKleenex kissers screened off in strange scenes
Depending on how dirty your mind is, a ‘Kleenex kiss’ sounds at best mildly unhygienic…
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NewsUnilever to back NPD with its 'biggest-ever' Wall's push
Unilever has unveiled a raft of NPD for ice cream brands including Wall’s, Cornetto and Ben & Jerry’s….
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NewsTesco to use Vines in St Valentine's social media campaign
Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content…
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NewsTesco makes Baldock blooming beautiful for Valentine's Day
The supermarket’s spectacle included huge animated rose buds, blooming 10 metres high and 40 metres wide across the Baldock shop building
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NewsSavse teams with Madeleine Shaw for digital campaign
Cold-pressed smoothie brand Savse has launched a year-long digital marketing campaign.
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NewsBisto Sauces range given a fresh new look by Premier Foods
Premier Foods has given its Bisto Sauces range a makeover…
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NewsRoberts Bakery running first-ever TV campaign
Roberts Bakery has launched its first TV push and rebranded its white bread as ‘soft and fluffy’.
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NewsMars UK promotes Michele Oliver to VP of marketing
Oliver was previously UK strategy director, has been with company over 20 years