All Marketing articles – Page 220
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News
Tic Tac to get 'biggest-ever' promotion
Ferrero is this week launching its “biggest-ever” Tic Tac on-pack promotion…
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News
The Sun tie-up offers Morrisons shoppers £5 off fruit and veg
Morrisons has launched its second high-profile promotion through national newspaper The Sun in the space of a week - this time offering readers £5 off fruit, veg and salad.
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News
ASA gives Tesco milk advertising the all-clear
Advertising watchdogs have ruled that adverts for Tesco milk did not misrepresent the company’s production methods and sustainability standards.
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News
Morrisons burger ad rapped for failing to promote healthy eating
The Advertising Standards Authority has banned one of Morrisons’ TV adverts for failing to promote healthy eating.
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News
Tesco looks for new ways to describe wine at tasting event
Tesco is looking to generate ‘customer friendly’ wine descriptors to use in its marketing with the launch of a new ‘wine words’ tasting event.
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Comment and Opinion
Nicole Scherzinger smashes it for Müller
Nicole Scherzinger is a dream come true for Müller – gorgeous, world famous and adored by a wide demographic…
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News
Coca-Cola Enterprises creates Share a Coke digital assistant
Retailers visiting cash & carry operator Dhamecha Foods will be encouraged to share more Cokes with their customers…
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News
Spar returns to TV with 'top-up destination' ad campaign
Spar is set to return to TV next week as part of a £3m media campaign to promote it as a destination for top-up shopping…
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Category Report
Focus on Halloween
Halloween delivered £325m in sales last year. How are retailers and suppliers planning to exploit its growing potential this year?
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Analysis and Features
The art of ‘capturing a shopper’s heart, mind and wallet’
Whether you’re giving them ‘hardwired insight’ or offering ‘surprise and delight,’ shopper marketing has become an essential tool for both brands and retailers. So how has it changed?
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News
Lake District Cheddar set to be relaunched by Adams Foods
Lake District Dairy Co Cheddar – which has lost most of its supermarket listings in recent months – is to be relaunched…
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News
Jägermeister’s first UK TV ad rapped by ASA
Jägermeister’s first TV ad in the UK has been banned by advertising watchdogs on the grounds that it links alcohol with daring and irresponsible behaviour.
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News
Chobani refused permission to fight Greek yoghurt ruling
A long-running legal battle over the term “Greek yoghurt” appears to have come to an end – with US dairy giant Chobani refused permission to appeal to the Supreme Court.
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News
JTI to appeal ASA ruling on 'misleading' plain packs ad
Japan Tobacco International has rejected an Advertising Standards Authority ruling against one of its ads and is taking its case to the ASA’s Independent Reviewer.
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News
McVitie's cakes to target Halloween and Bonfire Night
UBUK-owned McVitie’s Cake Company is gearing up for Halloween and Bonfire Night by bringing back a selection of seasonal lines.
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News
Concha y Toro brand Trivento to sponsor Premiership rugby
Concha y Toro UK has secured a deal to make its Argentine wine brand Trivento the official supporter of Aviva Premiership Rugby.
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Analysis and Features
Confectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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Analysis and Features
Growth isn’t cheap: confectionery ad spend surges 12.5%
All but two of confectionery’s biggest advertisers have increased spend on traditional ad space in the past year.
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Analysis and Features
Selling confectionery: how to stand out from the crowd
Merchandising matters. We might be buying more chocolate and sweets online, but the impulse channel still accounted for £3.3bn in confectionery sales in the past year.
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Analysis and Features
Neuromerchandising: how to win over the subconscious shopper
The way our innate impulses affect our decisions represents a big opportunity for brands……