All Marketing articles – Page 220
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NewsMars UK promotes Michele Oliver to VP of marketing
Oliver was previously UK strategy director, has been with company over 20 years
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NewsAsda to digitise store coupons... with a little help from Sir Terry Leahy
Program will be run by Sir Terry Leahy-backed company, aims to eliminate fraud and be more convenient
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NewsOcado doubles marketing cash for Next Top Supplier winner
Ocado has doubled this year’s prize package for the winner of its second Dragons’ Den-style competition…
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Promotional FeaturesJacob’s Creek blokes preposterously play up Aussie influence
Pernod Ricard is desperately attempting to put value back into Aussie wine with this ad for Jacob’s Creek…
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NewsDaffodils are a danger warns Public Health England
Supermarkets have been warned the spring tradition of stocking daffodils at the front of stores is putting customers at ri…
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NewsPork campaign by Bpex woos younger shoppers
Pork trade body Bpex is hoping to pull in younger consumers with a new £2m marketing push…
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NewsASA orders Colgate-Palmolive to end misleading Sanex advert
Rival Unilever lodge series of complaints over Sanex campaign, three of which were upheld
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NewsTwinings launching TV ad as part of £10m 2015 marketing spend
Twinings is launching an advertising campaign this month as part of plans to invest £10m in marketing over the coming year.
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NewsCheese sandwich bus to tour the country
After survey finds consumers are ditching the cheese sandwich, Anchor responds with “The Cheese Sandwich Needs You” campaign
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NewsNew Sharwood's marketing campaign aims to educate consumers
Push ahead of Chinese New Year hopes to show shoppers how easy it is to make tasty Chinese meals at home
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NewsNew competition aims to find best Valentine's Day in-store display
Industry experts will be judging the contest, which aims to focus on great campaigns
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NewsThe Valentine's Day #InStoreSpot competition
We’re on the lookout for eye-catching instore displays from individual brands for Valentine’s Day as part of our new #instorespot competition. If you think a brand has pulled out all the stops this Valentine’s Day, tweet us a pic and it could well end up being the winning entry. Our ...
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NewsIWC sticker on wine bottles increases sales by 15%, studies find
Supermarkets already had stickers on POS materials, but applying them to bottles saw quick rise in sales
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NewsFruit Heroes get new look emphasising nutritional content
Healthy Danish snacking brand Fruit Heroes has been given a makeover 16 months after making its British debut…
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Comment & OpinionStarburst finds an intense new way to shout about flavour
Brands go to great lengths to ‘visualise’ flavours, from M&S’s oozy close-ups to that Boursin ad where…
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NewsWalkers extends Sunbites brand into the savoury biscuits market
Walkers has extended its booming Sunbites bagged snack brand into the savoury biscuits market…
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NewsUK cheese companies 'missing Chinese opportunity'
UK cheese companies have failed to capitalise on the growing appetite for cheese in China…
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NewsWaitrose chef Jonathan Moore lined up for Food Vision
Jonathan Moore, the chef who keeps Waitrose at the forefront of food innovation, will speak at Food Vision in March…
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NewsPernod Ricard spends on Jacob's Creek amid Aussie wine fears
Pernod Ricard is launching a TV push for Aussie wine brand Jacob’s Creek…
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NewsIceland ends relationship with media buying partner Mediacom North
Company appoints UK’s largest independent media agency to lead marketing push across all channels