All Marketing articles – Page 221
-
NewsOreo's fun new campaign kicks off 'pivotal year' for Mondelez
£1.5m push will take place across multiple channels as Mondelez aims to “shake up” biscuit category
-
News'Horny Goat Weed' gets Valentine's push for Holland & Barrett's 'sexual wellbeing' range
Marketing push to run in lead-up to Valentine’s day
-
NewsTesco leads way on post-Christmas deals as strategies revealed
Even before the last turkey sandwich has been polished off, retailers start devoting space to diet and heathy food…
-
NewsGSK urges rethink of oral healthcare aisles
GSK has made a “breakthrough” discovery in shopper psychology and is encouraging retailers to revamp oral health aisles
-
NewsBudgens in crisps giveaway as part of O2's Moments campaign
Budgens has signed up to mobile phone operator O2’s high-tech marketing campaign – Moments…
-
NewsBirds Eye withdraws salmon fish fingers from the UK market
Salmon fish fingers have made a splash with shoppers in Europe – but are set to sink without a trace in the UK…
-
Analysis & FeaturesCopycats: going to war with the packaging lookalikes
Brands are furious with the copycats, but it’s perfectly legal and discounter sales suggest it works
-
NewsSylvester Stallone to star in Warburtons TV ad campaign
As Rocky he was the heavyweight champion of the world, but has Sylvester Stallone got what it takes to sell bread?
-
NewsDiet Coke ditches the hunks for new ad campaign
The new campaign encourages consumers to embrace their impulsive side
-
NewsUnited Biscuits re-designs iconic Jacob's logo
Slight revamp allows space for individual product names within famous black diamond
-
NewsWeetabix, Maltesers, & Unilever line up to support Comic Relief
A host of major brands have revealed plans to raise funds for Comic Relief in the run-up to Red Nose Day
-
NewsTesco and Wieden+Kennedy - a retrospective
Looking back on the marketing firm’s brief relationship with Tesco
-
NewsPremier adds four new pour-over sauces to Loyd Grossman range
Premier Foods is expanding its Loyd Grossman range with new pour-over sauces…
-
NewsLucy Mecklenburgh shows her love for eggs in British Lion push
Fitness guru and former TOWIE star Lucy Mecklenburgh is fronting a push for British Lion eggs…
-
News"Surprise inside" cupcake fillings look to innovate a profit for Dr. Oetker
Product even comes with accompanying YouTube tutorials
-
NewsHoney Monster grows up for return to TV ads
Honey Monster is back on TV screens – and this ‘grown-up’ version isn’t asking his mummy…
-
NewsWhole Earth catching up on Sun-Pat as nut butter sales surge
Sales of peanut butter have overtaken marmalade after a year of intense NPD and marketing…
-
NewsBirds Eye launches £3m Mix Up Your Menu marketing campaign
Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…
-
NewsHappy Egg Co marketing campaign highlights welfare standards
The Happy Egg Co is launching a push to drive consumer awareness of its welfare standards…
-
NewsOxo packaging revamped by Coley Porter Bell
Oxo packaging has been given an overhaul with a modern design that rolls out next week…